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AMF AIMS TO LEVERAGE MJ DEAL BY NAMING NEW CENTER AFTER AIR
Published January 29, 1998
AMF Bowling has announced plans to build "an elaborate bowling center" in Chicago, according to Fred Mitchell of the CHICAGO TRIBUNE. AMF President Doug Stanard "hinted the yet-unnamed new facility will be called the Michael Jordan Lanes." Jordan became an AMF spokesperson in October after AMF acquired Michael Jordan Golf (CHICAGO TRIBUNE, 1/28). PIN NEWS: Strike Ten named Budweiser and Bud Light the Official Beers of Bowling. The multi-year deal includes a new consumer promo, "Budweiser/Bud Light Bowling Night," which will offer POS materials and various promo concepts through '98. Strike Ten also signed with Party Express, a division of Hallmark, to enhance the in-center birthday party experience. Party Express will offer six themed packages, sold by bowling center proprietors, including invitations, cups, plates, napkins and hats (Strike Ten).