SBD/29/Sponsorships Advertising Marketing

AMF AIMS TO LEVERAGE MJ DEAL BY NAMING NEW CENTER AFTER AIR

          AMF Bowling has announced plans to build "an elaborate
     bowling center" in Chicago, according to Fred Mitchell of
     the CHICAGO TRIBUNE.  AMF President Doug Stanard "hinted the
     yet-unnamed new facility will be called the Michael Jordan
     Lanes."  Jordan became an AMF spokesperson in October after
     AMF acquired Michael Jordan Golf (CHICAGO TRIBUNE, 1/28).
          PIN NEWS: Strike Ten named Budweiser and Bud Light the
     Official Beers of Bowling.  The multi-year deal includes a
     new consumer promo, "Budweiser/Bud Light Bowling Night,"
     which will offer POS materials and various promo concepts
     through '98.  Strike Ten also signed with Party Express, a
     division of Hallmark, to enhance the in-center birthday
     party experience.  Party Express will offer six themed
     packages, sold by bowling center proprietors, including
     invitations, cups, plates, napkins and hats (Strike Ten).

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