SBD/29/Sponsorships Advertising Marketing

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  • AMF AIMS TO LEVERAGE MJ DEAL BY NAMING NEW CENTER AFTER AIR

              AMF Bowling has announced plans to build "an elaborate
         bowling center" in Chicago, according to Fred Mitchell of
         the CHICAGO TRIBUNE.  AMF President Doug Stanard "hinted the
         yet-unnamed new facility will be called the Michael Jordan
         Lanes."  Jordan became an AMF spokesperson in October after
         AMF acquired Michael Jordan Golf (CHICAGO TRIBUNE, 1/28).
              PIN NEWS: Strike Ten named Budweiser and Bud Light the
         Official Beers of Bowling.  The multi-year deal includes a
         new consumer promo, "Budweiser/Bud Light Bowling Night,"
         which will offer POS materials and various promo concepts
         through '98.  Strike Ten also signed with Party Express, a
         division of Hallmark, to enhance the in-center birthday
         party experience.  Party Express will offer six themed
         packages, sold by bowling center proprietors, including
         invitations, cups, plates, napkins and hats (Strike Ten).
    
    

    Print | Tags: Anheuser Busch
  • BLAZERS RANK COORS HIGH ON THEIR (SPONSORSHIP) TOTEM POLL

              The OR Arena Corp. and the Blazers announced a five-
         year sponsorship deal with Coors, through the unveiling of
         the new "Coors Rocks Portland" media totem located on the
         main concourse of the Rose Garden.  In addition to the media
         totem advertising, plans call for the "Coors Rocks Portland"
         message to be featured in print, radio and outdoor ads. 
         Coors joins Coca-Cola, Panasonic and Visa as totem sponsors. 
         Terms were not disclosed (Blazers).  Coca-Cola and Panasonic
         paid a reported $395,000 per-year for ad rights, while Visa
         USA is believed to pay somewhat less up-front (THE DAILY). 
         
    

    Print | Tags: Coca-Cola, Visa
  • IN A FLASH, GORDON RUNNING LAPS AROUND MADISON AVENUE

              The marketing of Jeff Gordon is examined by USA TODAY's
         Liz Clarke.  Bob Brannan, JG Motorsports VP and Gordon's
         personal business manager: "Our goal is to hook Jeff up with
         the right companies to help him transcend our sport.  And in
         doing so, bring the sport to a new audience that might not
         currently follow our sport."  New ventures for Gordon
         include a shoe deal -- Brannan says Nike "is among the
         suitors" -- and an appearance on the CBS sitcom "Everybody
         Loves Raymond."  Gordon is also seeking deals in the apparel
         and telecom category, as well as a financial provider. 
         Clarke reports that signing Gordon as a spokesperson is a
         seven-figure proposition, or more, "depending what rights go
         with the deal."  Action Performance CEO Fred Wagenhals said
         "women are probably buying 50% of" Gordon's product.  Gordon
         is also the first NASCAR driver to be represented by the
         William Morris agency.  William Morris' Raul Mateo: "Every
         day the worlds of sport and entertainment are becoming
         closer.  They're becoming one" (USA TODAY, 1/29).
              FIRST CALL: TX-based Firstplus Financial has signed a
         pact with ESPN for '98 Winston Cup Racing which includes a
         multi-million dollar ad buy for 17 Winston Cup events. 
         Firstplus will sponsor in-car camera positions on ESPN's
         Winston coverage and its ads will also be seen on ESPN/ESPN2
         coverage of other sporting events (Firstplus Financial).
    
    

    Print | Tags: CBS, ESPN, NASCAR, Nike, R J Reynolds, Viacom, Walt Disney
  • INTERSPORT GOES IN-HOUSE WITH ARENA FOOTBALL LEAGUE

              IL-based Intersport has been named the official
         sponsorship sales and TV production arm of the Arena
         Football League and will work to secure national sponsorship
         and advertising opportunities as well as create and produce
         specialized programming.  The AFL is set to announce a 21-
         game TV schedule on ESPN/ESPN2 with the league's title game,
         Arena Bowl XII, shown live on ABC on August 23 (Intersport).
    
    
    

    Print | Tags: ABC, AFL, ESPN, Walt Disney
  • LPGA SECURES MUCH-NEEDED TITLE SPONSOR FOR FL TITLE EVENT

              The LPGA signed a three-year deal with Mercury for
         title sponsorship of the Mercury Titleholders Championship,
         April 30-May 3 in Daytona Beach, FL.  CBS will televise the
         competition live on May 2-3 (LPGA).  In Orlando, Jeff
         Babineua reports that in addition to Mercury, FL-based
         Budget Rent A Car signed as a secondary sponsor, "providing
         the tournament an important presence from the Daytona Beach
         community."  The event lacked a title sponsor since Sprint,
         which paid an "estimated" $4M for title rights in '97, opted 
         not to renew its deal, ending its eight-year involvement
         with the event.  LPGA Commissioner Jim Ritts said he was
         "not going to make a short-term decision" to find a title
         sponsor, adding, "If I had to sit out 1998, I would have
         done that."  Ritts said that there was "ample interest in
         the event," but the timing was such that several potential
         sponsors already planned their '98 budgets and could sign on
         no sooner than '99 (ORLANDO SENTINEL, 1/29).
              BILLY JACKED: Southern Company, a GA-based energy
         company, has signed an endorsement deal with PGA Tour golfer
         Billy Andrade.  Andrade will display a Southern Company logo
         on his cap and shirt sleeve during all PGA Tour events and
         related appearances, and will make several personal
         appearances on behalf of the company (Southern Company).
    
    

    Print | Tags: CBS, LPGA, PGA Tour, Sprint, Viacom
  • MARKETPLACE ROUND-UP

              The L.A. TIMES' Business section runs a special on last
         weekend's Super Bowl ads today, which includes interviews
         with  creative directors, marketing experts, and the general
         public on their opinions of the ads (L.A. TIMES, 1/29)....NV
         sports books took in a record $77.2M in Super Bowl bets "but
         barely managed to make money."  The 133 legal books won
         $472,033, 0.6% of the total wagered (USA TODAY, 1/29).
         ...Jelena Dokic, a 14-year-old Australian tennis player, was
         featured in the MELBOURNE AGE.  Dokic already has
         sponsorship deals with Nike and Prince, while IMG and
         Advantage Int'l are negotiating with her father, Damire,
         about her future management (AGE, 1/29)....UNC-Charlotte
         men's basketball coach Melvin Watkins signed a multi-year
         contract with NC-based Hawk Sports Management (Hawk).
    
    

    Print | Tags: IMG, Nike
  • MCDONALD'S DRIVES THROUGH NFL DEAL; DOMINO'S CALLING CBS

              McDonald's will "let its relationship with the NFL
         lapse" following the Pro Bowl and end its affiliation as an
         official league sponsor, according to the WALL STREET
         JOURNAL.  McDonald's Dir of World-Wide Sports Alliances
         Jackie Woodward said the company is taking "a more global
         perspective" and cited its "strategic alliances" with the
         World Cup, Olympics and the NBA.  Woodward said the NFL is
         "very specific to the U.S.."  She added that cost was not a
         factor in the decision.  An NFLP spokesperson said the two
         sides "mutually decided some time ago" to part ways.  No
         replacement sponsor was named (WALL STREET JOURNAL, 1/29).
              DOMINO EFFECT? Domino's Pizza "is in talks" with CBS to
         sponsor the net's NFL halftime show beginning next season. 
         Domino's is the exclusive pizza chain sponsor of CBS'
         broadcasts of next month's Winter Olympics (AD AGE, 1/28).
    
    

    Print | Tags: CBS, McDonalds, NBA, NFL, Viacom
  • MIGRAINE COULD EQUAL SPONSORSHIP GAIN FOR SUPER BOWL MVP

              Super Bowl MVP Terrell Davis has attracted "interest
         from at least two drug companies that want him to be a
         spokesman for their migraine medications," according to an
         AP reports in the CHARLOTTE OBSERVER.  Davis' agent Neil
         Schwartz wouldn't say whether any companies called him, but
         Novartis Pharmaceuticals and Bristol-Meyers Squibb "said
         they're interested" (AP/CHARLOTTE OBSERVER, 1/29).  ISI Exec
         VP Steve Rosner, on Davis' endorsement potential: "The
         challenge of Davis' representatives is to get his name out
         there more and not let it dry up at this point.  He can go
         regional and he can go national. ... This is his opportunity
         to break out.  It may not be immediate.  It might take six
         months.  It might take a year" (AP/DETROIT NEWS, 1/29).
    
    

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