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GAYLORD ENTERTAINMENT STEPS UP ITS SUPPORT OF THE PREDATORS
Published January 29, 1998
Nashville-based Gaylord Entertainment committed to the purchase of 500 NHL Predators season tickets, the largest show of corporate support for the team to date. The Predators must sell 12,000 season tickets, including 75% of luxury suites and club seats, by March 31 in order to keep their expansion franchise (Predators). GOT TICKETS? Garth Brooks, Lorrie Morgan, Amy Grant and Vince Gill are among the country music stars featured in the Predators' new ad campaign. The ads, appearing on billboards and in print, parody the "Got Milk?" campaign by showing one of the performers, with missing front teeth, over the tag line "Got Tickets?" (NHL Predators).