Sports Media

SUPER BOWL RATINGS: LAST YEAR'S 43.3/65 SEEMS BEATABLE

1.23.1998

          The following lists a Super Bowl ratings trend for the     previous 31 games (Nielsen Sports Marketing):                 SB     YR     NET     TEAMS     RAT/SHR               SB
        YR     NET     TEAMS     RAT/SHR   
       I:            '67
        CBS     GB/KC            22.6/43
        XVI:            '82
        CBS     SF/CIN            49.1/73
      
                  
        NBC                18.5/36
        XVII:            '83
        NBC     WAS/MIA            48.6/69
      
       II:            '68
        CBS     GB/OAK            36.8/68
        XVIII:            '84
        CBS     LA/WAS            46.4/71
      
       III:            '69
        NBC     NYJ/BAL            36.0/70
        XIX:            '85
        ABC     SF/MIA            46.4/63
      
       IV:            '70
        CBS     KC/MIN            39.4/69
        XX:            '86
        NBC     CHI/NE            48.3/70
      
       V:            '71
        NBC     BAL/DAL            39.9/75
        XXI:            '87
        CBS     NYG/DEN            45.8/66
      
       VI:            '72
        CBS     DAL/MIA            44.2/74
        XXII:            '88
        ABC     WAS/DEN            41.9/62
      
       VII:            '73
        NBC     MIA/WAS            42.7/72
        XXIII:            '89
        NBC     SF/CIN            43.5/68
      
       VIII:            '74
        CBS     MIA/MIN            41.6/73
        XXIV:            '90
        CBS     SF/DEN            39.0/63
      
       IX:            '75
        NBC     PIT/MIN            42.4/72
        XXV:            '91
        ABC     NYG/BUF            41.9/63
      
       X:            '76
        CBS     PIT/DAL            42.3/78
        XXVI:            '92
        CBS     WAS/BUF            40.3/61
      
       XI:            '77
        NBC     OAK/MIN            44.4/73
        XXVII:            '93
        NBC     DAL/BUF            45.1/66
      
       XII:            '78
        CBS     DAL/DEN            47.2/67
        XXVIII:            '94
        NBC     DAL/BUF            45.5/66
      
       XIII:            '79
        NBC     PIT/DAL            47.1/74
        XXIX:            '95
        ABC     SF/SD            41.3/62
      
       XIV:            '80
        CBS     PIT/LA            46.3/67
        XXX:            '96
        NBC     DAL/PIT            46.0/68
      
       XV:            '81
        NBC     OAK/PHI            44.4/63
        XXXI:            '97
        Fox     GB/NE            43.3/65
      

          SUPER BOWL NOTES: NBC research estimates that "more     than" 130 million will watch all or part of the game --     "slightly higher" than the U.S. audience of 129 million that     watched last year's game on Fox (Steve Zipay, NEWSDAY, 1/23)     ....NBC said covering John Elway "is a big part" of its game     plan.  NBC Exec Producer Tom Roy: "We'll have cameras on him     every single play whether it's on the field or on the     sidelines.  We think his emotions will be running high, even     when the defense is out there.  We'll be watching him very     closely" (ORLANDO SENTINEL, 1/23)....Play-by-play man Dick     Enberg "does not plan any long goodbyes" for NBC's final NFL     game.  Enberg: "It's self-indulgent.  The end should be:     'Thank you for watching, the final score is ... goodbye.'"      NBC's Roy: "I don't think anybody cares.  So the goodbyes     are mainly for us.  Our job is to deliver an audience to     'Third Rock From The Sun'" (HARTFORD COURANT, 1/23).

PREVIOUS RATINGS FOR LAST WEEKEND'S NETWORK SPORTING EVENTS NEXT TNT SAYS IT WILL KEEP SAME CARRIAGE FEES DESPITE LOSING NFL

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SB	YR	NET	TEAMS	RAT/SHR	SB	YR	NET	TEAMS	RAT/SHR
I:	'67	CBS	GB/KC	22.6/43	XVI:	'82	CBS	SF/CIN	49.1/73
		NBC		18.5/36	XVII:	'83	NBC	WAS/MIA	48.6/69
II:	'68	CBS	GB/OAK	36.8/68	XVIII:	'84	CBS	LA/WAS	46.4/71
III:	'69	NBC	NYJ/BAL	36.0/70	XIX:	'85	ABC	SF/MIA	46.4/63
IV:	'70	CBS	KC/MIN	39.4/69	XX:	'86	NBC	CHI/NE	48.3/70
V:	'71	NBC	BAL/DAL	39.9/75	XXI:	'87	CBS	NYG/DEN	45.8/66
VI:	'72	CBS	DAL/MIA	44.2/74	XXII:	'88	ABC	WAS/DEN	41.9/62
VII:	'73	NBC	MIA/WAS	42.7/72	XXIII:	'89	NBC	SF/CIN	43.5/68
VIII:	'74	CBS	MIA/MIN	41.6/73	XXIV:	'90	CBS	SF/DEN	39.0/63
IX:	'75	NBC	PIT/MIN	42.4/72	XXV:	'91	ABC	NYG/BUF	41.9/63
X:	'76	CBS	PIT/DAL	42.3/78	XXVI:	'92	CBS	WAS/BUF	40.3/61
XI:	'77	NBC	OAK/MIN	44.4/73	XXVII:	'93	NBC	DAL/BUF	45.1/66
XII:	'78	CBS	DAL/DEN	47.2/67	XXVIII:	'94	NBC	DAL/BUF	45.5/66
XIII:	'79	NBC	PIT/DAL	47.1/74	XXIX:	'95	ABC	SF/SD	41.3/62
XIV:	'80	CBS	PIT/LA	46.3/67	XXX:	'96	NBC	DAL/PIT	46.0/68
XV:	'81	NBC	OAK/PHI	44.4/63	XXXI:	'97	Fox	GB/NE	43.3/65