SBD/23/Sports Media

SUPER BOWL RATINGS: LAST YEAR'S 43.3/65 SEEMS BEATABLE

          The following lists a Super Bowl ratings trend for the
     previous 31 games (Nielsen Sports Marketing):
          
SB YR NET TEAMS RAT/SHR
SB
YR NET TEAMS RAT/SHR
I:
'67
CBS GB/KC
22.6/43
XVI:
'82
CBS SF/CIN
49.1/73
NBC
18.5/36
XVII:
'83
NBC WAS/MIA
48.6/69
II:
'68
CBS GB/OAK
36.8/68
XVIII:
'84
CBS LA/WAS
46.4/71
III:
'69
NBC NYJ/BAL
36.0/70
XIX:
'85
ABC SF/MIA
46.4/63
IV:
'70
CBS KC/MIN
39.4/69
XX:
'86
NBC CHI/NE
48.3/70
V:
'71
NBC BAL/DAL
39.9/75
XXI:
'87
CBS NYG/DEN
45.8/66
VI:
'72
CBS DAL/MIA
44.2/74
XXII:
'88
ABC WAS/DEN
41.9/62
VII:
'73
NBC MIA/WAS
42.7/72
XXIII:
'89
NBC SF/CIN
43.5/68
VIII:
'74
CBS MIA/MIN
41.6/73
XXIV:
'90
CBS SF/DEN
39.0/63
IX:
'75
NBC PIT/MIN
42.4/72
XXV:
'91
ABC NYG/BUF
41.9/63
X:
'76
CBS PIT/DAL
42.3/78
XXVI:
'92
CBS WAS/BUF
40.3/61
XI:
'77
NBC OAK/MIN
44.4/73
XXVII:
'93
NBC DAL/BUF
45.1/66
XII:
'78
CBS DAL/DEN
47.2/67
XXVIII:
'94
NBC DAL/BUF
45.5/66
XIII:
'79
NBC PIT/DAL
47.1/74
XXIX:
'95
ABC SF/SD
41.3/62
XIV:
'80
CBS PIT/LA
46.3/67
XXX:
'96
NBC DAL/PIT
46.0/68
XV:
'81
NBC OAK/PHI
44.4/63
XXXI:
'97
Fox GB/NE
43.3/65

SUPER BOWL NOTES: NBC research estimates that "more than" 130 million will watch all or part of the game -- "slightly higher" than the U.S. audience of 129 million that watched last year's game on Fox (Steve Zipay, NEWSDAY, 1/23) ....NBC said covering John Elway "is a big part" of its game plan. NBC Exec Producer Tom Roy: "We'll have cameras on him every single play whether it's on the field or on the sidelines. We think his emotions will be running high, even when the defense is out there. We'll be watching him very closely" (ORLANDO SENTINEL, 1/23)....Play-by-play man Dick Enberg "does not plan any long goodbyes" for NBC's final NFL game. Enberg: "It's self-indulgent. The end should be: 'Thank you for watching, the final score is ... goodbye.'" NBC's Roy: "I don't think anybody cares. So the goodbyes are mainly for us. Our job is to deliver an audience to 'Third Rock From The Sun'" (HARTFORD COURANT, 1/23).
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