SUPER BOWL RATINGS: LAST YEAR'S 43.3/65 SEEMS BEATABLE

          The following lists a Super Bowl ratings trend for the
     previous 31 games (Nielsen Sports Marketing):
          

  
 
    
SB
    
YR
    
NET
    
TEAMS
    
RAT/SHR
    

    

      
SB
    
    
YR
    
NET
    
TEAMS
    
RAT/SHR
  
  
 
    
I:
    
 
      
'67
    
    
CBS
    
GB/KC
    
 
      
22.6/43
    
    
XVI:
    
 
      
'82
    
    
CBS
    
SF/CIN
    
 
      
49.1/73
    
  
  
 
    

    
 
      

    
    
NBC
    

    
 
      
18.5/36
    
    
XVII:
    
 
      
'83
    
    
NBC
    
WAS/MIA
    
 
      
48.6/69
    
  
  
 
    
II:
    
 
      
'68
    
    
CBS
    
GB/OAK
    
 
      
36.8/68
    
    
XVIII:
    
 
      
'84
    
    
CBS
    
LA/WAS
    
 
      
46.4/71
    
  
  
 
    
III:
    
 
      
'69
    
    
NBC
    
NYJ/BAL
    
 
      
36.0/70
    
    
XIX:
    
 
      
'85
    
    
ABC
    
SF/MIA
    
 
      
46.4/63
    
  
  
 
    
IV:
    
 
      
'70
    
    
CBS
    
KC/MIN
    
 
      
39.4/69
    
    
XX:
    
 
      
'86
    
    
NBC
    
CHI/NE
    
 
      
48.3/70
    
  
  
 
    
V:
    
 
      
'71
    
    
NBC
    
BAL/DAL
    
 
      
39.9/75
    
    
XXI:
    
 
      
'87
    
    
CBS
    
NYG/DEN
    
 
      
45.8/66
    
  
  
 
    
VI:
    
 
      
'72
    
    
CBS
    
DAL/MIA
    
 
      
44.2/74
    
    
XXII:
    
 
      
'88
    
    
ABC
    
WAS/DEN
    
 
      
41.9/62
    
  
  
 
    
VII:
    
 
      
'73
    
    
NBC
    
MIA/WAS
    
 
      
42.7/72
    
    
XXIII:
    
 
      
'89
    
    
NBC
    
SF/CIN
    
 
      
43.5/68
    
  
  
 
    
VIII:
    
 
      
'74
    
    
CBS
    
MIA/MIN
    
 
      
41.6/73
    
    
XXIV:
    
 
      
'90
    
    
CBS
    
SF/DEN
    
 
      
39.0/63
    
  
  
 
    
IX:
    
 
      
'75
    
    
NBC
    
PIT/MIN
    
 
      
42.4/72
    
    
XXV:
    
 
      
'91
    
    
ABC
    
NYG/BUF
    
 
      
41.9/63
    
  
  
 
    
X:
    
 
      
'76
    
    
CBS
    
PIT/DAL
    
 
      
42.3/78
    
    
XXVI:
    
 
      
'92
    
    
CBS
    
WAS/BUF
    
 
      
40.3/61
    
  
  
 
    
XI:
    
 
      
'77
    
    
NBC
    
OAK/MIN
    
 
      
44.4/73
    
    
XXVII:
    
 
      
'93
    
    
NBC
    
DAL/BUF
    
 
      
45.1/66
    
  
  
 
    
XII:
    
 
      
'78
    
    
CBS
    
DAL/DEN
    
 
      
47.2/67
    
    
XXVIII:
    
 
      
'94
    
    
NBC
    
DAL/BUF
    
 
      
45.5/66
    
  
  
 
    
XIII:
    
 
      
'79
    
    
NBC
    
PIT/DAL
    
 
      
47.1/74
    
    
XXIX:
    
 
      
'95
    
    
ABC
    
SF/SD
    
 
      
41.3/62
    
  
  
 
    
XIV:
    
 
      
'80
    
    
CBS
    
PIT/LA
    
 
      
46.3/67
    
    
XXX:
    
 
      
'96
    
    
NBC
    
DAL/PIT
    
 
      
46.0/68
    
  
  
 
    
XV:
    
 
      
'81
    
    
NBC
    
OAK/PHI
    
 
      
44.4/63
    
    
XXXI:
    
 
      
'97
    
    
Fox
    
GB/NE
    
 
      
43.3/65
    
  


          SUPER BOWL NOTES: NBC research estimates that "more
     than" 130 million will watch all or part of the game --
     "slightly higher" than the U.S. audience of 129 million that
     watched last year's game on Fox (Steve Zipay, NEWSDAY, 1/23)
     ....NBC said covering John Elway "is a big part" of its game
     plan.  NBC Exec Producer Tom Roy: "We'll have cameras on him
     every single play whether it's on the field or on the
     sidelines.  We think his emotions will be running high, even
     when the defense is out there.  We'll be watching him very
     closely" (ORLANDO SENTINEL, 1/23)....Play-by-play man Dick
     Enberg "does not plan any long goodbyes" for NBC's final NFL
     game.  Enberg: "It's self-indulgent.  The end should be:
     'Thank you for watching, the final score is ... goodbye.'" 
     NBC's Roy: "I don't think anybody cares.  So the goodbyes
     are mainly for us.  Our job is to deliver an audience to
     'Third Rock From The Sun'" (HARTFORD COURANT, 1/23).