SBD/23/Sports Media

MEDIA NOTES

          ESPN's "Up Close" with O.J. Simpson on January 15 drew
     a 2.1 rating and was seen by 1.5 million households, a
     "record audience" for the program (HOUSTON CHRONICLE, 1/23). 
     ...The '98 PBA Tour will debut on ESPN with the Brentwood
     Classic this Sunday from 1:30-3:00pm EST.  Among the new
     additions on ESPN telecasts of the six-event Tour are a new
     broadcast team of Mike Bush and Marshall Holman; a "mini-
     arena" set up for telecasts; and microphones on the players
     and coaches.  Bleachers will also be placed down-lane on
     both sides of the bowlers and closer to the bowlers (The
     Marquee Group)....The ATP Tour announced that Hamburg-based
     Kabel New Media will re-develop and market the Tour's Web
     site, www.atptour.com., set to relaunch on March 1 (ATP). 

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