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SUPER BOWL EXPERIENCE, PART II: SAN DIEGO'S STREETS OF GOLD
Published January 23, 1998
Some former NFL players and coaches "rake in more than $100,000 attending corporate cocktails and celebrity golf outings during Super Bowl week," according to Stefan Fatsis of the WALL STREET JOURNAL. George Seifert was paid $10,000 by Visa USA to attend the company's party at the San Diego Zoo, while Deacon Jones is working for Champion, Sprint and Miller Lite. Visa Marketing Exec Michael Lynch: "They add cachet to our events. It affiliates our brand with these all-time heroes and winners." Fatsis reports that "even lesser lights turn a decent buck at the biggest, brashest, most excessive corporate shindig in America," adding that Archie Manning "pulled in around $75,000" at last year's Super Bowl in New Orleans. Fatsis reports that more than 50 current and former players will make around 600 appearances this week arranged by NFLP (WALL STREET JOURNAL, 1/23). WHO TO WATCH: ISI CEO Frank Vuono said if Packers QB Brett Favre wins his second Super Bowl, it "will help him get to another level" from an endorsement standpoint. But Vuono added, "Brett's kind of an any-man. It's questionable whether he wants to transcend the sport and take his place at the top." Vuono said that if the Broncos win, QB John Elway could "capitalize incredibly." Vuono: "I think the public is ready to accept him with open arms as a real superstar." Asked what he would sell about Elway: "His personality, his leadership ability and his comeback ability. ... John is certainly national -- if not international. I think he can be a real goodwill ambassador for the sport." Vuono said that he would position Favre "with classic All-American-type companies. Mom, apple pie and Chevrolet." Vuono said once you get past Favre, Elway and Reggie White, "I don't think there will be this huge windfall for anyone else" (THE DAILY). SUPER SUNDAY NOTES: Brett Favre's younger brother Jeff has launched a line of premium cigars. The Favre Family brand plans to expand into other areas including clothing, sporting goods and food (Favre Cigar).....San Diego Youth and Community Services is getting a $1M grant from the NFL to launch a new youth education program. The funds are intended to increase educational opportunities for inner- city youth (SAN DIEGO UNION-TRIBUNE, 1/23)....Chef Emeril Lagasse gave Super Bowl party recipes this morning on ABC's "GMA." The cooking segment was taped in the parking lot of Qualcomm Stadium. Also, ABC's Rex Hudler reported live from the NFL Experience in San Diego ("GMA," ABC, 1/23). WHAT YOU'LL SEE: Nike has the on-field uniform, sideline apparel and headwear designation for both the Packers and Broncos. Sports Specialties will provide the sideline caps (THE DAILY). After the game, Logo Athletic will supply the official Super Bowl locker room coaches cap. Logo sold more than 650,000 Super Bowl XXXI hats last year. Starter has the official locker room T-shirt and fleece top for the Super Bowl (TEAM LICENSING BUSINESS, 1/98 issue). ...In the most recent report of the top selling teams by NFLP, the Packers remain at No. 1, but the Broncos have moved from 14th place into sixth place in '97 sales (NFL).