SBD/23/Sponsorships Advertising Marketing

NHLPA GETS INTO THE RACING GAME BY SPONSORING IRL CAR

          The NHLPA will be an associate sponsor for McCormack
     Motorsports during the IRL '98 season.  The NHLPA's logo
     will be featured on McCormack's Oldsmobile Aurora at the
     Disney World Speedway for the Indy 200 this weekend. This is
     NHLPA's first foray into auto racing (NHLPA).
          DEAR MR. FANTASY: The NHL announced that more than
     55,000 fans visited the NHL's Pinnacle/NHL FANtasy theme
     park in Vancouver, from January 14-18 (NHL).

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