SBD/23/Sponsorships Advertising Marketing

GATORADE RENEWS NBA PARTNERSHIP; MATTEL DEAL OFFICIAL

          The NBA and Gatorade announced an all-encompassing
     partnership renewal that adds Gatorade support to its
     existing sponsorship agreement.  The new pact, which runs
     through 2002, gains Gatorade participatory rights to the NBA
     Jam Van and NBA 2ball.  Gatorade will also be the title
     sponsor of Virtual GM, the NBA's on-line fantasy game.  In
     Canada, Gatorade will sponsor Future Hoops, supporting
     basketball programs across Canada, and Canada Hoop-it-Up. 
     Gatorade will also advertise on NBA telecasts and will
     sponsor the Gatorade Court of Dreams and "Jam With a Legend"
     at the NBA Jam Session during NBA All-Star weekend (NBA).
          DEAL: Mattel has been officially granted the licenses
     for the exclusive rights to produce basketball-themed toys
     bearing the marks of the NBA, WNBA and USA Basketball (NBA).
                                                                 
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Related Topics:

NBA, WNBA

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