SBD/23/Franchises

POLL: SAN DIEGANS ARE GOING TO LESS PRO GAMES THAN IN PAST

          A new San Diego Union-Tribune/KNSD-NBC poll found that
     many locals are going to fewer pro games than they did five
     years ago, according Gordon Smith of the SAN DIEGO UNION-
     TRIBUNE.  The poll, which surveyed 603 San Diego residents
     January 9-15, was conducted by CA-based Richard Hertz
     Consulting, and had a margin of error of +/- 4%.  Among the
     results, 64% said there are "major benefits to having pro
     sports in San Diego," with women being "as emphatic about
     the benefits of pro sports as men;" 43% attend the same
     number of games as they did five years ago, but a
     "significant" 33% attend fewer games; 41% said their
     interest in sports is affected by player attitudes; and 51%
     said the city should share "at least" some of the costs of a
     new ballpark for the Padres, while 42% said the Padres
     should cover all costs.  The Padres maintain "a strong
     positive image in the community," as 64% think they are good
     corporate citizens, compared with 51% who say the same about
     the Chargers.  And 39% said the current Padres ownership "is
     doing a better job than the previous owners at making
     baseball good for San Diego" (UNION-TRIBUNE, 1/22).    

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