Mavs/Stars Venue Adopts Cheaper Premium Seats Bills Post Second-Best Season-Ticket Sales Mark Isles' Ledecky Touts Progress At Barclays Center Agent Change Leads To Bosa Contract Steelers' Danny Rooney Heir Apparent To His Father? Young, Small-Market NHL Owners Push Analytics Yankees Look To Refinance $1B In Debt Twins Restructuring Baseball Operations Mets Shift Promotional Philosophy Kendrick To Blame For D-backs' Struggles?
MN EXPANSION TEAM HOPES FANS READY FOR WALK ON THE WILD SIDE
Published January 23, 1998
Minnesota's NHL expansion team unveiled its new name, the "Wild," along with its logo, including the official colors of Iron Range Red, Forest Green, Harvest Gold and Minnesota Wheat (Wild). In Minneapolis, John Millea reports that 3,500 fans attended the team's ceremony, where the name was introduced to Steppenwolf's "Born To Be Wild." Wild merchandise went on sale "immediately after" the event outside, and will be available today at retail. Wild CEO Jac Sperling: "The identity is the wilderness. It's one of the good things about Minnesota; the rugged natural wilderness and the enthusiasm of the fans" (STAR TRIBUNE, 1/23). Also in MN, Patrick Reusse writes that after an effort to get the name "North Stars" back from Dallas failed, and the expansion team's owners "showed no interest in reviving" the old St. Paul "Fighting Saints" name, the moniker is "certain to be a disappointment" to MN's hockey traditionalists: "The name offered no link to St. Paul, no link to the NHL's Minnesota past" (STAR TRIBUNE, 1/23). OFF-ICE: Wild Managing Partner Bob Naegele "declined comment" on reports that he had "more than doubled" his initial $10M investment in the franchise when other investors withdrew (Charley Walters, PIONEER PRESS, 1/23).