Tebow Helps Fireflies Lead Single-A In Attendance Franchise Notes Report: ESPN Talent Eyes Pay Cut To Avoid Layoffs Sources: Marlins Using Jeter To Elicit Interest In Team Sabres Have No Timetable To Hire New Leadership Miami Beach Bowl Moving To Frisco, Texas NBA Kings Beef Up Their Front Office MLB Cardinals Working On Performance Department Chiefs Raise Cash Gameday Parking Prices Franchise Notes
Upcoming Conferences and Events
May 31 - Jun 1
MICHAEL, ROW YOUR SPORTS A SHORE, HALLELUJAH
Published January 23, 1998
Disney's sports empire is examined by USA TODAY's Bill Meyers, who writes, "Flexing its monetary muscle ... has enabled Disney to outpace corporate rivals such as Time Warner and Rupert Murdoch's News Corp. as it builds the most powerful empire in the $200 billion sports world." Disney Chair Michael Eisner: "Sports is entertainment. It gives you continuing seasons, which is like Sequel City." Meyers writes that it is Eisner "who has written the script for Disney's current sports success," between its ownership of the Angels and Mighty Ducks, its investment in ESPN, ESPN retail outlets and ESPN Magazine, and its $500M pact with major college bowls. Eisner is also "integrating Disney's sports empire into its entertainment kingdom," and "blending ... athletics and entertainment" (USA TODAY, 1/23).