White Sox' Tix Sales Spike Spurs More Moves Alexi Lalas Leaves ESPN For Fox Sports Sharks On Verge Of 10th Straight Non-Sellout Kings' Ranadive Explains Role In Firing Malone AFL Pittsburgh Power Shut Down Bears' Leadership Under Fire NBA Kings' Ranadive Too Hands-On? Broncos Create Sports Management Minor At CSU "MNF" Down On ESPN For Saints-Bears Buss Siblings Sit For Extensive Q&A
MICHAEL, ROW YOUR SPORTS A SHORE, HALLELUJAH
Published January 23, 1998
Disney's sports empire is examined by USA TODAY's Bill Meyers, who writes, "Flexing its monetary muscle ... has enabled Disney to outpace corporate rivals such as Time Warner and Rupert Murdoch's News Corp. as it builds the most powerful empire in the $200 billion sports world." Disney Chair Michael Eisner: "Sports is entertainment. It gives you continuing seasons, which is like Sequel City." Meyers writes that it is Eisner "who has written the script for Disney's current sports success," between its ownership of the Angels and Mighty Ducks, its investment in ESPN, ESPN retail outlets and ESPN Magazine, and its $500M pact with major college bowls. Eisner is also "integrating Disney's sports empire into its entertainment kingdom," and "blending ... athletics and entertainment" (USA TODAY, 1/23).