Red Sox Make Splash With Sale Trade Sale Trade Signals Full Rebuild For White Sox ABC's Saturday Night CFB Up 10% This Season A's Dave Kaval Opens His Office To Fans USL Rowdies Owner Campaigns To Join MLS Minnesota Teams Struggle For Attendance Giants Will Be Forced To Pay Luxury Tax Cubs' Average Price For Season Tickets Will Rise Red Sox Look To Avoid Luxury Tax Jim Brady Examines Remote Broadcasting
MICHAEL, ROW YOUR SPORTS A SHORE, HALLELUJAH
Published January 23, 1998
Disney's sports empire is examined by USA TODAY's Bill Meyers, who writes, "Flexing its monetary muscle ... has enabled Disney to outpace corporate rivals such as Time Warner and Rupert Murdoch's News Corp. as it builds the most powerful empire in the $200 billion sports world." Disney Chair Michael Eisner: "Sports is entertainment. It gives you continuing seasons, which is like Sequel City." Meyers writes that it is Eisner "who has written the script for Disney's current sports success," between its ownership of the Angels and Mighty Ducks, its investment in ESPN, ESPN retail outlets and ESPN Magazine, and its $500M pact with major college bowls. Eisner is also "integrating Disney's sports empire into its entertainment kingdom," and "blending ... athletics and entertainment" (USA TODAY, 1/23).