MLB Giants Payroll To Top $200M For First Time Mitt Romney In Talks With Yankees For Small Stake Redskins Still Silent On Cooley's Comments Weekend Plans With ESPN’s Adnan Virk Disney, NASCAR To Promote "Cars 3" Sounders Approved To Add Star On Replica Jerseys Montgomery Biscuits Being Sold To Lou DiBella's Group Canucks Owners Interested In CFL B.C. Lions Lakers Adjusting To Life Under Magic Regime 49ers' Paraag Marathe Opens Up About Role
MICHAEL, ROW YOUR SPORTS A SHORE, HALLELUJAH
Published January 23, 1998
Disney's sports empire is examined by USA TODAY's Bill Meyers, who writes, "Flexing its monetary muscle ... has enabled Disney to outpace corporate rivals such as Time Warner and Rupert Murdoch's News Corp. as it builds the most powerful empire in the $200 billion sports world." Disney Chair Michael Eisner: "Sports is entertainment. It gives you continuing seasons, which is like Sequel City." Meyers writes that it is Eisner "who has written the script for Disney's current sports success," between its ownership of the Angels and Mighty Ducks, its investment in ESPN, ESPN retail outlets and ESPN Magazine, and its $500M pact with major college bowls. Eisner is also "integrating Disney's sports empire into its entertainment kingdom," and "blending ... athletics and entertainment" (USA TODAY, 1/23).