NBA Kings Sold Out Of Suites At New Arena Bucks' Training Camp Returns To Univ. Of Wisconsin Franchise Notes MLB Cardinals Fire Scouting Dir Chris Correa Yanks, A-Rod Settle Bonus Money Dispute Angels Bad PR Continues With Dipoto Exit NHL Rangers' Sather Passes GM Torch To Gorton What I Like With ESPN's Michelle Beadle Franchise Notes ESPN Denies Wanting To Dial Down Olbermann
MICHAEL, ROW YOUR SPORTS A SHORE, HALLELUJAH
Published January 23, 1998
Disney's sports empire is examined by USA TODAY's Bill Meyers, who writes, "Flexing its monetary muscle ... has enabled Disney to outpace corporate rivals such as Time Warner and Rupert Murdoch's News Corp. as it builds the most powerful empire in the $200 billion sports world." Disney Chair Michael Eisner: "Sports is entertainment. It gives you continuing seasons, which is like Sequel City." Meyers writes that it is Eisner "who has written the script for Disney's current sports success," between its ownership of the Angels and Mighty Ducks, its investment in ESPN, ESPN retail outlets and ESPN Magazine, and its $500M pact with major college bowls. Eisner is also "integrating Disney's sports empire into its entertainment kingdom," and "blending ... athletics and entertainment" (USA TODAY, 1/23).