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CYBER BOWL XXXII: SUPER WEB SITES GET READY FOR SUNDAY
Published January 22, 1998
IBM, which is sponsoring Superbowl.com for a second
year, paid "an estimated" $1M to host the official game
site, according to Mary Huhn of the N.Y. POST. Last year,
Superbowl.com drew over 2 million page views on game day
alone. Huhn adds that this year, there are 21 million
households with Internet access, compared to 15 million a
year ago, so companies "are expecting a dramatic increase in
traffic." Superbowl.com will sell official game merchandise
using IBM Net.commerce software for the first time. Huhn
also previewed Super Bowl Internet plans for ESPN SportsZone
and CBS.SportsLine (N.Y. POST, 1/22). USA TODAY noted that
Superbowl.com will also allow fans to choose their own
camera angles to receive updated photos of the game,
including the one from the blimp (USA TODAY, 1/21).




