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CYBER BOWL XXXII: SUPER WEB SITES GET READY FOR SUNDAY

          IBM, which is sponsoring Superbowl.com for a second
     year, paid "an estimated" $1M to host the official game
     site, according to Mary Huhn of the N.Y. POST.  Last year,
     Superbowl.com drew over 2 million page views on game day
     alone.  Huhn adds that this year, there are 21 million
     households with Internet access, compared to 15 million a
     year ago, so companies "are expecting a dramatic increase in
     traffic."  Superbowl.com will sell official game merchandise
     using IBM Net.commerce software for the first time.  Huhn
     also previewed Super Bowl Internet plans for ESPN SportsZone
     and CBS.SportsLine (N.Y. POST, 1/22).  USA TODAY noted that
     Superbowl.com will also allow fans to choose their own
     camera angles to receive updated photos of the game,
     including the one from the blimp (USA TODAY, 1/21).
     
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CBS, ESPN, IBM, Media, Viacom, Walt Disney

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