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WILL GOLFERS LOOKING FOR REPS BE HUNGRY FOR THE WOOLF GROUP?
Published January 22, 1998
MA-based Woolf Associates announced the creation of Woolf Golf, a new division which will focus on corporate golf marketing programs, event management, TV packaging, and professional player representation. Phil Sloan will be the Managing Dir of Woolf Golf and Diane Brickley, who most recently served as VP/Sales at the FleetCenter, has been named Exec Dir. Brickley will manage the day-to-day operations of the new division (Woolf Associates). TALK ABOUT CALLING EARLY: In anticipation of the '99 Ryder Cup at The Country Club in Brookline (MA), BankBoston has paid $500,000 "to reserve the entire" Charles River Country Club golf course 20 months in advance of the event, according to John Lauerman of the BOSTON GLOBE. The bank is "just one of several" corporations trying to reserve courses in the Boston area so that corporate guests at the matches "can be assured of convenient tee times" when not watching the event. In addition, Brookline is "trying to strike" a $3M deal with The Country Club for use of land for parking/ hospitality tents during the Ryder Cup (BOSTON GLOBE, 1/18). CHIP SHOTS: GOLFWEEK's James Achenbach reports that Tiger Woods is now playing with his new Titleist irons. He had been playing Mizunos. In other equipment news, Bernhard Langer "is about to switch" from Wilson to Ping. Bob Tway "also has returned" to Ping, while Cleveland Golf has "picked up" Frank Nobilo, who played for Mizuno last year. Callaway has renewed its deal with Colin Montgomerie and Jesper Parnevik, and also signed Rocco Mediate, once a "rising star" for Titleist. Montgomerie and Phil Mickelson, who recently re-signed with Yonex, will now wear hats or visors "when the television cameras are turned on." Previously, "neither has been a headwear devotee." Taylor Made, "standing pat" with its PGA Tour staff, has "added" the LPGA's Michelle McGann (GOLFWEEK, 1/17). USA TODAY's Jerry Potter adds that Taylor Made is "trying to fit" its logo onto McGann's "trademark" hats (USA TODAY, 1/22).