Raiders File Paperwork To Move To Vegas Kraft Profile Examines Goodell Relationship NFL Seems More Comfortable With Vegas CSN Mid-Atlantic, Ravens Not Renewing Deal Nike Shifts Approach To Sponsorship As NBA Evolves Johnson's Ambassadorship Leaves Jets In Flux NFL Changes Date Of Goodell Press Conference Eagles' Lurie Becoming More Hands On Chargers Hold L.A. Kickoff Ceremony At The Forum NFL Gets Credit For Minority Hirings
SBD/22/Sponsorships Advertising Marketing
MAYBE HE'S A SIX FLAGS MAN: SHANAHAN REBUFFS DISNEY OFFER
Published January 22, 1998
Walt Disney World recently asked Broncos coach Mike Shanahan whether he "would be willing to become the first NFL Coach to look into the camera and proclaim 'I'm going to Disney World'" should his team win the game, according to Adam Schefter of the DENVER POST. Shanahan declined the offer, "even though he said Disney World was offering to pay him $30,000." Shanahan: "I don't care how much they pay me, I'm not saying 'I'm going to Disney World.'" So, Disney World "is thought to have lined up" six players, including Broncos John Elway and Terrell Davis, and Packers Brett Favre and Dorsey Levens. If any of those players is named as the MVP of the game, "it is believed" he would be paid $30,000 to "look into the camera" and say the phrase. Disney had no comment on the matter (DENVER POST, 1/22). SAN DIEGO NOTES: Nike "proved again this week" that "nobody is more opportunistic" in advertising when it outfitted the car which transported Terrell Davis to a pep rally in his honor at his old San Diego high school with a "giant swoosh," according to Luke Cyphers of the N.Y. DAILY NEWS. A VW Beetle featured a Broncos helmet along with the swoosh when it burst through a paper banner. The three- column, four-inch photo of the moment, which ran in yesterday's USA Today, "would run" $13,700 if purchased as an ad, but Cyphers writes Nike "didn't spend a dime on it" (N.Y. DAILY NEWS, 1/22)....John Elway and Mike Shanahan have invested in a FL-based laundry superstore called Laundromax, which "hopes to do to the coin laundry industry what Blockbuster has done to video rentals." Laundromax President & Founder Alan Haig "declined to say how much" the two had invested (Michele Conklin, ROCKY MOUNT. NEWS, 1/21). TARGETING WOMEN: With its Football 101 classes, an extensive line of women's clothing, flag-football leagues for both sexes and "even a cookbook, the NFL's so-called Women's Initiative is underway with positive results," according to Diane Seo of the L.A. TIMES. NFLP President Sara Levinson: "The reaction exceeded our expectations. We knew we had a huge fan base of women out there. The key was to tailor programs to get them even more involved" (L.A. TIMES, 1/22)....Dallas-based Promos Int'l, which designs and manufactures "naughty nighties" for the NFL and other pro leagues, was featured on "Extra." Promos Int'l CEO Marvin Gooch: "Over 70% of all women purchase NFL merchandise. That means that they purchase that either for themselves, their significant others or husbands or sons, but nothing was being manufactured for them" ("Extra," 1/21).