Walt Disney World recently asked Broncos coach Mike
Shanahan whether he "would be willing to become the first
NFL Coach to look into the camera and proclaim 'I'm going to
Disney World'" should his team win the game, according to
Adam Schefter of the DENVER POST. Shanahan declined the
offer, "even though he said Disney World was offering to pay
him $30,000." Shanahan: "I don't care how much they pay me,
I'm not saying 'I'm going to Disney World.'" So, Disney
World "is thought to have lined up" six players, including
Broncos John Elway and Terrell Davis, and Packers Brett
Favre and Dorsey Levens. If any of those players is named
as the MVP of the game, "it is believed" he would be paid
$30,000 to "look into the camera" and say the phrase.
Disney had no comment on the matter (DENVER POST, 1/22).
SAN DIEGO NOTES: Nike "proved again this week" that
"nobody is more opportunistic" in advertising when it
outfitted the car which transported Terrell Davis to a pep
rally in his honor at his old San Diego high school with a
"giant swoosh," according to Luke Cyphers of the N.Y. DAILY
NEWS. A VW Beetle featured a Broncos helmet along with the
swoosh when it burst through a paper banner. The three-
column, four-inch photo of the moment, which ran in
yesterday's USA Today, "would run" $13,700 if purchased as
an ad, but Cyphers writes Nike "didn't spend a dime on it"
(N.Y. DAILY NEWS, 1/22)....John Elway and Mike Shanahan have
invested in a FL-based laundry superstore called Laundromax,
which "hopes to do to the coin laundry industry what
Blockbuster has done to video rentals." Laundromax
President & Founder Alan Haig "declined to say how much" the
two had invested (Michele Conklin, ROCKY MOUNT. NEWS, 1/21).
TARGETING WOMEN: With its Football 101 classes, an
extensive line of women's clothing, flag-football leagues
for both sexes and "even a cookbook, the NFL's so-called
Women's Initiative is underway with positive results,"
according to Diane Seo of the L.A. TIMES. NFLP President
Sara Levinson: "The reaction exceeded our expectations. We
knew we had a huge fan base of women out there. The key was
to tailor programs to get them even more involved" (L.A.
TIMES, 1/22)....Dallas-based Promos Int'l, which designs and
manufactures "naughty nighties" for the NFL and other pro
leagues, was featured on "Extra." Promos Int'l CEO Marvin
Gooch: "Over 70% of all women purchase NFL merchandise.
That means that they purchase that either for themselves,
their significant others or husbands or sons, but nothing
was being manufactured for them" ("Extra," 1/21).
