SBD/22/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          An AD AGE editorial, on the "welcome reassessment" made
     by footwear companies relying on athletes as endorsers:
     "[T]his reexamination of the athlete endorser is an
     encouraging trend that could lead to a major shift in the
     marketing of athletic footwear.  It also sends strong
     signals that outrageous behavior will no longer be quietly
     tolerated by marketers, and that consumer concerns remain
     foremost in marketers' minds" (AD AGE, 1/19)....The AP
     reports that it is "not yet clear" if Chris Webber's arrest
     on Tuesday has jeopardized his shoe deal with Fila.  Fila
     spokesperson Meredith Geisler: "We're waiting to get all the
     facts from Chris and his representatives before making any
     decisions" (AP/N.Y. DAILY NEWS, 1/22)....New Nike VP/Global
     Sports Marketing Ian Todd, formerly with IMG, "stresses that
     his hiring is not a sign that Nike intends to take on IMG." 
     Todd: "We have no intention of competing with IMG and in
     fact hope to find some creative ways to work together in the
     years to come" (OREGONIAN, 1/21)...Avis will become the WTA
     Tour's "Primary Rental Car Supplier" in '98, and will supply
     tour players and personnel with discounted rates (WTA Tour).

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Related Topics:

Fila USA, IMG, Nike

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