Nike Files Flurry Of Tech Patent Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign Adidas, Under Armour Inch Closer To Nike WME-IMG To Sell Naming Rights In Denver Whitesell, Emanuel Discuss WME-IMG Potential Westbrook Being Groomed By Jordan Brand Ronaldo Signs Lifetime Deal With Nike Social Studies: WME-IMG's Kami Mattioli Nike's Boston Effort Heavy On Celts' Thomas
SBD/22/Sponsorships Advertising Marketing
Published January 22, 1998
An AD AGE editorial, on the "welcome reassessment" made by footwear companies relying on athletes as endorsers: "[T]his reexamination of the athlete endorser is an encouraging trend that could lead to a major shift in the marketing of athletic footwear. It also sends strong signals that outrageous behavior will no longer be quietly tolerated by marketers, and that consumer concerns remain foremost in marketers' minds" (AD AGE, 1/19)....The AP reports that it is "not yet clear" if Chris Webber's arrest on Tuesday has jeopardized his shoe deal with Fila. Fila spokesperson Meredith Geisler: "We're waiting to get all the facts from Chris and his representatives before making any decisions" (AP/N.Y. DAILY NEWS, 1/22)....New Nike VP/Global Sports Marketing Ian Todd, formerly with IMG, "stresses that his hiring is not a sign that Nike intends to take on IMG." Todd: "We have no intention of competing with IMG and in fact hope to find some creative ways to work together in the years to come" (OREGONIAN, 1/21)...Avis will become the WTA Tour's "Primary Rental Car Supplier" in '98, and will supply tour players and personnel with discounted rates (WTA Tour).