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SBD/22/Sponsorships Advertising Marketing
FL DEPT OF CITRUS FINDS THE RIPE DEAL AT THE RIGHT PRICE
Published January 22, 1998
The FL Dept. of Citrus has renewed its sponsorship with FL Citrus Sports (FCS) through 2002. The four-year deal is worth $2.25M (FCS). In Orlando, Jerry Jackson reports that the deal means FL Citrus will "remain a part of the CompUSA Florida Citrus Bowl for at least four more years." The game will receive $525,000 from FL Citrus for its sponsorship in '99, and the price "will then rise $25,000 a year," to $600,000 in 2002. The Dept. of Citrus, which has sponsored the game since '83, has "been divided" over whether to continue its sponsorships, but a majority of its commissioners felt that the game, on ABC, was a "good way to reach citrus consumers nationwide" (ORLANDO SENTINEL, 1/22).