NFL Source: Raiders Have Enough Vegas Votes NFL Working To Reduce Number Of TV Breaks NFL Planning On Centralized Replay Sources: Raiders' Relocation Fee Between $325-375M Bills Purchase Property To Construct Practice Field NFL To Recommend Hiring Full-Time Officials ESPN Tries To Stay Strong In Changing Landscape CBS/Turner Strong For NCAA Opening Day Site Crashes For Last-Minute Bracket Participants Source: Looming Cuts At ESPN Causing Concern
SBD/16/Sponsorships Advertising Marketing
WILL NFL'S DROP OF AD VIGNETTES ANGER SOME SPONSORS?
Published January 16, 1998
Advertisers, "already in revolt in response to expected 15%-25% price increases for ad spots" via the NFL's new TV deals, "now have something else to gripe about: The NFL has taken away their valuable in-game sponsored vignettes," according to Wayne Friedman of the HOLLYWOOD REPORTER. Vignettes such as "Honda Great Drives," on NBC, and the "AFLAC Insurance Trivia Question" on Fox "won't be around in coming years." The NFL, which allowed as many as eight vignettes per game, will now add three commercial spots to broadcasts on ABC, ESPN, CBS and Fox. NFL Senior VP/ Broadcasting Val Pinchbeck: "We thought it was better for the viewer and the advertiser to add inventory. We wanted to get rid of the clutter." Friedman also reports that, after the deals, Disney may now combine its ABC/ESPN sports advertising sales departments (HOLLYWOOD REPORTER, 1/16).