CBS Has Deal To Stream NFL Games NFL Re-Evaluates Scheduling For Teams Playing "TNF" NFL Players To Wear Customized Cleats For Charity NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers Cowboys May Help Raise Primetime Ratings Details Emerge On Oakland Plan For Raiders Rights Fees Make "TNF" Unlikely To End
SBD/16/Sponsorships Advertising Marketing
WILL NFL'S DROP OF AD VIGNETTES ANGER SOME SPONSORS?
Published January 16, 1998
Advertisers, "already in revolt in response to expected 15%-25% price increases for ad spots" via the NFL's new TV deals, "now have something else to gripe about: The NFL has taken away their valuable in-game sponsored vignettes," according to Wayne Friedman of the HOLLYWOOD REPORTER. Vignettes such as "Honda Great Drives," on NBC, and the "AFLAC Insurance Trivia Question" on Fox "won't be around in coming years." The NFL, which allowed as many as eight vignettes per game, will now add three commercial spots to broadcasts on ABC, ESPN, CBS and Fox. NFL Senior VP/ Broadcasting Val Pinchbeck: "We thought it was better for the viewer and the advertiser to add inventory. We wanted to get rid of the clutter." Friedman also reports that, after the deals, Disney may now combine its ABC/ESPN sports advertising sales departments (HOLLYWOOD REPORTER, 1/16).