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SUPER BOWL HYPE BUILDS: WHO HAS TRADEMARKS TO PACK-TO-PACK?
Published January 16, 1998
CNBC's Scott Cohn reported that 16-year-old Chris Olson has applied for a trademark for the phrase "Pack-to-Pack." If Cohn gets the OK, Logo Athletic "has agreed to make T- shirts and sweatshirts with the phrase, and Chris would get a cut." But CT-based Starter Corp. "is already planning to offer 'Pack-to-Pack' T-shirts of its own if the Packers win. Those shirts are already for sale on Starter's Web site." Cohn reported that Starter VP John Warfel said that "he is not sure whether Starter had also applied for a trademark. Now, the lawyers are hashing it out." Starter planned to have T-shirts with the phrase in the Packers locker room if they won the game ("Business Center," CNBC, 1/15). EASY DOES IT: USA TODAY's Larry Weisman reports that Brett Favre has turned down endorsement deals with Wheaties, Disney, Jay Leno, David Letterman and the Milk Processors (which he did in '97), to spend the week "preparing." The Nat'l Milk Processors "enlisted" Reggie White and John Elway for the shoot (USA TODAY, 1/16).