Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16 Tennessee Ready For Nike Transition Nike Sees Sales Rise 4.8% In Q4 Adidas Releases Wiggins' First Shoe Cavs, Nike Take Out Full-Page Ads U.S. Open Attire Highlighted Nike To Stop Sponsoring College Swim Teams Nike Still In DOJ's Crosshairs Over Brazil Deal Nike, NBA Officially Form Partnership
SBD/16/Sponsorships Advertising Marketing
RAWLINGS SAYS IT'S READY FOR NIKE'S CHALLENGE IN EQUIPMENT
Published January 16, 1998
Rawlings Sporting Goods "promised shareholders" at Thursday's annual meeting that the company "is preparing to do battle not only with the Wilsons and Spaldings of the world, but also ... Nike," according to Al Stamborski of the ST. LOUIS POST-DISPATCH. Nike has plans to increase its investment in the sports equipment market this year. Stamborski reports that while baseball accounts for 55% of Rawlings' sales, "the company is trying to cut its reliance on that sport by beefing up its offerings and marketing in softball, football, basketball, volleyball, hockey and soccer." In related news, Rawlings named Robert Prather, as its newest board member (ST. LOUIS POST-DISPATCH, 1/16).