SBD/16/Sponsorships Advertising Marketing

RACING NEWS: REEBOK BACKS OUT OF IRL TITLE SPONSORSHIP

          Reebok "has decided not to become the series sponsor"
     of the IRL, sponsoring an IRL car instead, according to
     Bruce Martin of NATIONAL SPEED SPORT NEWS.  Martin reports
     that IRL officials "did not want its series sponsor to also
     be a primary sponsor of a car."  While IRL execs "refused to
     discuss Reebok," team owners believed a deal would have been
     worth "as much as" $7M to the series (NSSN, 1/7 issue).
          RACING NOTES: NSSN reports more "factoids" from CART's
     IPO prospectus.  CART CEO Andrew Craig's salary, including
     bonuses, was $573,426 in '96.  From '98-2000 his base
     salaries will be $500,000, $550,000 and $600,000 (NSSN, 1/7
     issue)....Former IMS exec Bill Donaldson's Premier
     Management Group has taken over the day-to-day operations of
     the Las Vegas Motor Speedway (LAS VEGAS SUN, 1/15). 

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