Phoenix Wants NASCAR Race In April Again Sources: Brickyard 400 Could Go To Road Course Honda Win Could Mean More Parity In IndyCar LVMS Gets Second Yearly NASCAR Race In '18 Minding My Business With Kevin Savoree IMS President Expects Large Crowd For Indy 500 SMI's Total Revenue For FY '16 Up 3% Could IndyCar Series Start Season Abroad? Lear Corp. Presenting Sponsor Of Detroit IndyCar IndyCar Series Quietly Building Momentum
SBD/16/Sponsorships Advertising Marketing
RACING NEWS: REEBOK BACKS OUT OF IRL TITLE SPONSORSHIP
Published January 16, 1998
Reebok "has decided not to become the series sponsor" of the IRL, sponsoring an IRL car instead, according to Bruce Martin of NATIONAL SPEED SPORT NEWS. Martin reports that IRL officials "did not want its series sponsor to also be a primary sponsor of a car." While IRL execs "refused to discuss Reebok," team owners believed a deal would have been worth "as much as" $7M to the series (NSSN, 1/7 issue). RACING NOTES: NSSN reports more "factoids" from CART's IPO prospectus. CART CEO Andrew Craig's salary, including bonuses, was $573,426 in '96. From '98-2000 his base salaries will be $500,000, $550,000 and $600,000 (NSSN, 1/7 issue)....Former IMS exec Bill Donaldson's Premier Management Group has taken over the day-to-day operations of the Las Vegas Motor Speedway (LAS VEGAS SUN, 1/15).