Cowboys Tout Stadium Club Restaurant MetLife Ending Use Of Blimps At Sporting Events PGA Tour Implements New Scheduling Rule Safeway Open Suffers From Woods' Withdrawal Pacers To Help Fans With Long Concession Lines Pacers Plan Decade Celebrations For 50th Anniversary PGA Tour Eyes Possible Schedule Changes Finchem Says Tour Will Stay In NC Gatorade Mulls Sports Science Center At Cowboys' HQ EMC To Title Sponsor PGA Tour Event In Boston
SBD/16/Sponsorships Advertising Marketing
Published January 16, 1998
GTE will extend its title sponsorship agreement with the PGA Tour Byron Nelson Classic through 2002. Terms were not disclosed (FT. WORTH STAR-TELEGRAM, 1/16)....Pacers G Mark Jackson and F Dale Davis have opened Player's Wear International, Inc. The joint venture men's clothing store is located in IN (INDIANAPOLIS STAR-NEWS, 1/15)....In L.A., Denise Gellene wrote that the timing of Gillette's new spot featuring Emmitt Smith "is unfortunate" because the Cowboys didn't make the playoffs (L.A. TIMES, 1/15).