Jerry Jones Profiled On ESPN's "OTL" Cowboys, Hublot Unveil Limited Edition Watches Interest In FedExCup Playoffs Builds Cowboys To Unveil Corral Party Tent Barbasol Title Sponsoring '15 PGA Tour Event App Review: PGA Tour For iPhone PGA Championship Sunday Draws 8.24 Million Viewers Jerry Jones Breaks Silence On Racy Photos PGA Tour's Disciplinary Policy Remains In Place George Injury Reignites Debate About Int'l Play
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SBD/16/Sponsorships Advertising Marketing
Published January 16, 1998
GTE will extend its title sponsorship agreement with the PGA Tour Byron Nelson Classic through 2002. Terms were not disclosed (FT. WORTH STAR-TELEGRAM, 1/16)....Pacers G Mark Jackson and F Dale Davis have opened Player's Wear International, Inc. The joint venture men's clothing store is located in IN (INDIANAPOLIS STAR-NEWS, 1/15)....In L.A., Denise Gellene wrote that the timing of Gillette's new spot featuring Emmitt Smith "is unfortunate" because the Cowboys didn't make the playoffs (L.A. TIMES, 1/15).