Match Play Championships Headed To Austin Golf Searching For Next Superstar Pacers RSN Ratings 35% Lower This Season Freddie Jacobson Debuting Three Microbrews Quail Hollow Lands '21 Presidents Cup PGA Tour Honda Classic Continues Growth Skratch TV Targets Millennials For PGA Tour Cowboys Going Back To Cali For Camp Aronimink To Host '18 BMW Championship PGA Tour Launches Internet Video Network
Upcoming Conferences and Events
SBD/16/Sponsorships Advertising Marketing
Published January 16, 1998
GTE will extend its title sponsorship agreement with the PGA Tour Byron Nelson Classic through 2002. Terms were not disclosed (FT. WORTH STAR-TELEGRAM, 1/16)....Pacers G Mark Jackson and F Dale Davis have opened Player's Wear International, Inc. The joint venture men's clothing store is located in IN (INDIANAPOLIS STAR-NEWS, 1/15)....In L.A., Denise Gellene wrote that the timing of Gillette's new spot featuring Emmitt Smith "is unfortunate" because the Cowboys didn't make the playoffs (L.A. TIMES, 1/15).