Pacers Hire Shamrock S&E To Find Sponsorships Pacers, McDonald's To Debut New Campaign Cowboys Name New Frisco HQ Jones A "Big Proponent" Of London NFL Team PGA Tour's Mississippi Stop Liking New Date Cowboys' Dez Bryant Joins Roc Nation Cowboys, Omni To Build Hotel At Team's New HQ McGladrey Extends PGA Tour Deal CFP, Cowboys Playoffs Could Conflict Trio Of Golfers Launching Craft Beer
SBD/16/Sponsorships Advertising Marketing
Published January 16, 1998
GTE will extend its title sponsorship agreement with the PGA Tour Byron Nelson Classic through 2002. Terms were not disclosed (FT. WORTH STAR-TELEGRAM, 1/16)....Pacers G Mark Jackson and F Dale Davis have opened Player's Wear International, Inc. The joint venture men's clothing store is located in IN (INDIANAPOLIS STAR-NEWS, 1/15)....In L.A., Denise Gellene wrote that the timing of Gillette's new spot featuring Emmitt Smith "is unfortunate" because the Cowboys didn't make the playoffs (L.A. TIMES, 1/15).