Dez Bryant Praises Roc Nation's Mentorship Stephen Jones Emerging As Face Of Cowboys PGA Tour Debuting OTT Service This Week PGA Tour's Young Guns Are Taking Over ESPN To Air Cowboys Training Camp Special Olympics Shakes Up '16 PGA Tour Schedule Pacers' "Hoosiers" Jerseys Part Of Unique Deal Organizers Make Canadian Open More Canadian Alabama PGA Tour Event Deemed Successful Pacers To Wear "Hoosiers"-Inspired Jerseys
SBD/16/Sponsorships Advertising Marketing
Published January 16, 1998
GTE will extend its title sponsorship agreement with the PGA Tour Byron Nelson Classic through 2002. Terms were not disclosed (FT. WORTH STAR-TELEGRAM, 1/16)....Pacers G Mark Jackson and F Dale Davis have opened Player's Wear International, Inc. The joint venture men's clothing store is located in IN (INDIANAPOLIS STAR-NEWS, 1/15)....In L.A., Denise Gellene wrote that the timing of Gillette's new spot featuring Emmitt Smith "is unfortunate" because the Cowboys didn't make the playoffs (L.A. TIMES, 1/15).