SBD/16/Sponsorships Advertising Marketing


          GTE will extend its title sponsorship agreement with
     the PGA Tour Byron Nelson Classic through 2002.  Terms were
     not disclosed (FT. WORTH STAR-TELEGRAM, 1/16)....Pacers G
     Mark Jackson and F Dale Davis have opened Player's Wear
     International, Inc.  The joint venture men's clothing store
     is located in IN (INDIANAPOLIS STAR-NEWS, 1/15)....In L.A.,
     Denise Gellene wrote that the timing of Gillette's new spot
     featuring Emmitt Smith "is unfortunate" because the Cowboys
     didn't make the playoffs (L.A. TIMES, 1/15). 
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