RBC, Boeing Likely Extending With Golf Event McIlroy-Spieth Golf's Next Big Rivalry? Spieth's Humility Apparent In Masters Victory Spieth To See Influx Of Endorsement Offers PGA Tour Caddie Upset With Dress Code Costs Rising On Cowboys' Frisco Project Jones Anderson Says Hardy Fully Vetted Cowboys Ink Controversial Greg Hardy McIlroy On Cover Of New EA Game Cowboys' Stephen Jones Exhibits Fiscal Restraint
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SBD/16/Sponsorships Advertising Marketing
Published January 16, 1998
GTE will extend its title sponsorship agreement with the PGA Tour Byron Nelson Classic through 2002. Terms were not disclosed (FT. WORTH STAR-TELEGRAM, 1/16)....Pacers G Mark Jackson and F Dale Davis have opened Player's Wear International, Inc. The joint venture men's clothing store is located in IN (INDIANAPOLIS STAR-NEWS, 1/15)....In L.A., Denise Gellene wrote that the timing of Gillette's new spot featuring Emmitt Smith "is unfortunate" because the Cowboys didn't make the playoffs (L.A. TIMES, 1/15).