PGA Tour Working To Enhance Viewing Experience Honda Classic Adds New Legends Club Texas Tech Spring Game Headed To Frisco Senior Golf Event Could Move On From Allianz Phoenix Open Looks To Spread Out Experience Phoenix Open Once Again Breaks Attendance Record Woods' PGA Tour Return Creating Buzz Farmers Insurance's Financial Outlook Brightening Cowboys Hire Agency To Evaluate E-Sports Foray Cowboys' Jerry Jones Hosts "Football Summit"
SBD/16/Sponsorships Advertising Marketing
Published January 16, 1998
GTE will extend its title sponsorship agreement with the PGA Tour Byron Nelson Classic through 2002. Terms were not disclosed (FT. WORTH STAR-TELEGRAM, 1/16)....Pacers G Mark Jackson and F Dale Davis have opened Player's Wear International, Inc. The joint venture men's clothing store is located in IN (INDIANAPOLIS STAR-NEWS, 1/15)....In L.A., Denise Gellene wrote that the timing of Gillette's new spot featuring Emmitt Smith "is unfortunate" because the Cowboys didn't make the playoffs (L.A. TIMES, 1/15).