CFP, Cowboys Playoffs Could Conflict Trio Of Golfers Launching Craft Beer PGA Tour Names Tom Wade CCO Vegas Golf Event Ready For Pools Writers Discuss PGA Tour Schedule Cowboys' Jones: Team Is "Hottest Ticket" Texans Fans Take Over AT&T Stadium Cadillac To Title PGA Tour Match Play Event Humama Opts Out Of PGA Tour Event Vegas PGA Tour Event Adding "Dayclub"
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SBD/16/Sponsorships Advertising Marketing
Published January 16, 1998
GTE will extend its title sponsorship agreement with the PGA Tour Byron Nelson Classic through 2002. Terms were not disclosed (FT. WORTH STAR-TELEGRAM, 1/16)....Pacers G Mark Jackson and F Dale Davis have opened Player's Wear International, Inc. The joint venture men's clothing store is located in IN (INDIANAPOLIS STAR-NEWS, 1/15)....In L.A., Denise Gellene wrote that the timing of Gillette's new spot featuring Emmitt Smith "is unfortunate" because the Cowboys didn't make the playoffs (L.A. TIMES, 1/15).