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SBD/16/Sponsorships Advertising Marketing
DAVE THOMAS DROPS PUCK IN WENDY'S SPOTS FOR ALL-STAR GAME
Published January 16, 1998
Wendy's kicks off its two-year, multimillion-dollar alliance with the NHL during Sunday's All-Star Game, according to Debbie Gebolys of the COLUMBUS DISPATCH. Wendy's "will make their debut" with ads during Fox Sports' telecast. One ad shows Wendy's Founder Dave Thomas as a hockey goalie. Thomas says, "Holy moly, I'm a goalie!," before his teammates "realize that he doesn't know the first thing about the game." Eventually, players find the right role for Thomas -- as driver of the Zamboni. The spots were filmed at Nassau Coliseum. Wendy's NHL deal includes four commercial spots per broadcast through the '98 Stanley Cup Finals, dasherboard advertising rights on U.S. hockey rinks and a feature during each broadcast that "underscores the sponsorship" (COLUMBUS DISPATCH, 1/15).