Menu
Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          BRANDWEEK NOTES: MBNA is the first sponsor signed up
     for Vyvx's ChoiceSeat system at Super Bowl XXXII, according
     to BRANDWEEK's Terry Lefton.  MBNA will use ChoiceSeat to
     allow direct ordering of its NFL Visa card.  ChoiceSeat ad
     packages are being offered "for up to" $75,000 for a
     guarantee of 30 minutes of onscreen banner exposure, plus a
     link to a sponsor's Web site....adidas will supply NFL on-
     field and sideline apparel to the Bucs beginning next
     season, replacing Wilson and Logo Athletic.  Starter adds
     the Redskins for sidelines and uniforms, while Champion
     picks up the Bengals.  The Redskins and Bengals had Wilson
     designations, but Wilson "won't be on NFL fields next season
     other than as the official football" (BRANDWEEK, 1/12).
          COLLECTIBLES: HBO's Jim Lampley examined fraud within
     the $750M sports memorabilia industry on "Real Sports." 
     Lampley spoke with former Reds/Twins batboy Randall
     Marshall, who said he used to forge players' signatures on
     merchandise.  Marshall: "They asked me many times, personnel
     did, in the clubhouse, to sign various autographs on
     baseballs or photographs" ("Real Sports," HBO, 1/12).
     

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/01/13/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/01/13/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

CLOSE