SBD/12/The Back Of The Book

PACKERS & BRONCOS FANS RATE STRONG IN NFL TEAM SUPPORT

          BUSINESS FIRST, a Buffalo-based business journal,
     released the results of a study that gauged NFL Fan Support
     from '88-97.  "Support Factors" (avg. attendance, percent
     capacity, low attendance fluctuation) accounted for 60% of a
     team's score; "Difficulty Factors" (low winning percentage,
     a large number of seats per 100,000 population, high ticket
     cost per $10,000, chilly December temperature) accounted for
     40%. Green Bay's score is the benchmark for other teams. 
     ATTEND FLUX = Difference between best/worst annual
     attendance totals.  WIN % = Winning pct. '88-97.  SEATS/100K
     = Seats per every 100,000 metro residents.  COST $10K =
     Ratio of '97 average ticket price to every $10K of local per
     capita income.  DEC. TEMP = Average high temperature for
     December; Domed-stadium teams are assigned a temperature of
     72 degrees.  '96 rank in parentheses (BUSINESS FIRST). 

                     
RANK
TEAM SCORE AVG.
ATTEND
%
CAP
ATTEND
FLUX
WIN
%
SEATS/
100K
COST
$10K
DEC.
TEMP
1
(2)
GB^
100
56,604
96.7
9.9%
.550
28,530
$14.87
29
2
(1)
DEN
98.5
73,205
96
6.1%
.581
3,341
$13.48
46
3
(6)
PHI
94.4
64,080
98.6
7.8%
.584
1,094
$15.91
43
4
(3)
BUF
94.3
75,262
93.8
17.2%
.644
6,809
$15.26
35
5
(4)
NYG
92.1
71,667
92.9
10.9%
.566
394
$12.98
42
6
(10)
WAS
89.3
55,105
94.7
8.2%
.503
1,723
$17.17
47
7
(5)
JAX^
84.8
68,579
93.9
4.1%
.500
7,238
$16.18
66
8
(8)
STL^
82.4
62,494
97.5
11.3%
.375
2,590
$13.34
72
9
(7)
CHI
82.1
59,038
88.2
13.5%
.506
778
$13.89
35
10
(12)
DAL
80.6
60,818
93.6
22.7%
.544
1,436
$17.11
58
11
(9)
KC
79.5
71,134
90.8
34.3%
.619
4,698
$15.47
40
12
(—)
BAL
78.4
59,185
91.4
1.4%
.328
2,608
$14.77
45
13
(13)
IND
77.4
54,225
90
16.2%
.419
4,061
$13.85
72
14
(11)
CIN
76
52,132
86.7
25.9%
.406
3,144
$14.35
42
15
(15)
MIA
75.6
65,057
87.9
20.4%
.563
2,140
$17.84
76
16
(14)
PIT
74.2
54,206
91.5
16.7%
.588
2,505
$14.86
38
17
(16)
NYJ
72.2
59,834
77.6
23.3%
.359
392
$9.64
42
18
(20)
MIN
70.6
57,054
90.2
13.3%
.569
2,321
$14.84
72
19
(19)
SD
70.3
52,872
85.6
27.1%
.456
2,674
$18.36
66
20
(17)
SF
68.8
62,613
93.1
9.2%
.756
1,062
$14.61
57
21
(18)
NO
65.5
60,309
87.7
41.2%
.506
5,288
$16.29
72
22
(23)
NE
63.6
49,888
82.3
35.6%
.406
1.04
$13.81
41
23
(24)
CAR^
63.1
63,696
83.9
26.3%
.542
5,696
$16.29
53
24
(22)
OAK^
62.9
49,510
79
8.3%
.396
954
$16.69
57
25
(21)
SEA
62.8
54,918
83.6
27.7%
.431
2,000
$12.45
72
26
(25)
TB
53.4
51,720
69.6
33.7%
.363
3,378
$15.66
72
27
(26)
DET
51.8
61,498
76.5
41.8%
.481
1,521
$12.92
72
28
(27)
ATL
50.5
49,936
74.8
33.7%
.381
2,011
$12.32
72
29
(28)
ARZ
47.3
47,022
64.6
34.2%
.344
2,668
$16.25
66
30
(NR)
TN
28,028
44.9
0.0%
.500
5,786
$17.07
52

 

NOTES: ^ = Green Bay's figures adjusted to reflect the Packers' five home games in Green Bay and three in Milwaukee from '88 through '94. Carolina, Jacksonville, Oakland and St. Louis began play in '95. Their figures are for three seasons. Baltimore began play in '96. Its figures are for two seasons. Tennessee began play in '97. It is not included in the overall rankings (BUSINESS FIRST). -30-
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