SBD/12/Sponsorships Advertising Marketing

SPORT-HALEY INKS ZOELLER TO FIRST DEAL SINCE WOODS INCIDENT

          CO-based Sport-Haley signed golfer Fuzzy Zoeller to a
     one-year contract to endorse its clothes, according to the
     DETROIT NEWS.  It marks Zoeller's first sponsorship "since
     he was dropped" by Kmart last year after remarks he made
     about Tiger Woods at The Masters.  Analysts say the deal "is
     a positive step" for Sport-Haley.  John G. Kinnard & Co.
     analyst Tom Emmel, who has a "strong buy" on Sport-Haley:
     "He's a well-recognized name, and that's all that matters." 
     Sport-Haley CEO Robert Tomlinson said Zoeller "will be the
     centerpiece" of the company's advertising: "We definitely
     think he's on the rebound."  Zoeller joins golfer Neil
     Lancaster and the LPGA's Terry-Jo Myers and Donna Andrews as
     Sports-Haley endorsers (DETROIT NEWS, 1/10). 

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