NFLPA Planning To File Special Injunction In Brady Case Dez Bryant Praises Roc Nation's Mentorship Jax Mayor Wants Financial Assurance For Shipyards Stephen Ross To Be More Active With Dolphins Stephen Jones Emerging As Face Of Cowboys Packers-Jags Will Not Move To London In '16 NFL Training Camp Notes Bears Change Training Camp Media Policies Judge Orders Brady Lawsuit To Be Heard In N.Y. Fisher To Discuss L.A. Situation With Rams Players
SBD/12/Sponsorships Advertising Marketing
Published January 12, 1998
PLAYERS INK: Despite the loss yesterday, Steelers QB Kordell Stewart "is the NFL's hottest property," as Stewart's jerseys are "the top-selling piece of player merchandise" in the NFL this season. NFL Manager of Corporate Communications Brian McCarthy: "Kordell is number one nationally" (PITTSBURGH POST-GAZETTE, 1/9)....Brett Favre has designed a range of neckwear for Stonehenge Ltd. to benefit the cancer-fighting V Foundation, named for the late Jimmy Valvano. Favre joins Jerry Rice, Troy Aikman and Joe Theismann in the fund-raising effort (N.Y. POST, 1/11). NOTES: Coca-Cola "has quietly" asked Wieden & Kennedy to create advertising for Diet Coke. W&K is creating Olympic-themed spots for Coke (USA TODAY, 1/12)....FleetBank Dir of Corporate Communications Jim Mahoney, asked if Mo Vaughn's DUI charges on Friday morning "could negatively affect Vaughn's role" as a company spokesperson: "I think I'd just as soon as pass on that one" (BOSTON GLOBE, 1/10).