Goodell Addresses NFL's Domestic Violence Policy CBS Leads NFL Week 7 Overnights NFL Owners Agree Not To Extend Ticketing Deals Microsoft Attempts To Improve NFL Tablet's Reputation NFL Pregame Shows Cover Josh Brown NFL Reopens Investigation Into Giants' Josh Brown CBS/NFL Net See Sharp Drop For "TNF" Roger Goodell Addresses Dip In NFL Ratings MillerCoors Brings Back '80s Madden Ad Google OTT May Have CBS' NFL Games
SBD/12/Sponsorships Advertising Marketing
Published January 12, 1998
PLAYERS INK: Despite the loss yesterday, Steelers QB Kordell Stewart "is the NFL's hottest property," as Stewart's jerseys are "the top-selling piece of player merchandise" in the NFL this season. NFL Manager of Corporate Communications Brian McCarthy: "Kordell is number one nationally" (PITTSBURGH POST-GAZETTE, 1/9)....Brett Favre has designed a range of neckwear for Stonehenge Ltd. to benefit the cancer-fighting V Foundation, named for the late Jimmy Valvano. Favre joins Jerry Rice, Troy Aikman and Joe Theismann in the fund-raising effort (N.Y. POST, 1/11). NOTES: Coca-Cola "has quietly" asked Wieden & Kennedy to create advertising for Diet Coke. W&K is creating Olympic-themed spots for Coke (USA TODAY, 1/12)....FleetBank Dir of Corporate Communications Jim Mahoney, asked if Mo Vaughn's DUI charges on Friday morning "could negatively affect Vaughn's role" as a company spokesperson: "I think I'd just as soon as pass on that one" (BOSTON GLOBE, 1/10).