NFL Owners Approve Raiders Relocation Is London Next In Line For An NFL Team? Oakland Pol Wants Raiders Out Of Coliseum Jerry Jones Instrumental In Raiders Vote Kaepernick's Unemployment Raises Questions Chargers Sell Out Of Season Tickets For Next Year NFL Announces Changes To Executive Structure Owners Set To Approve Raiders' Vegas Move? Mayor Makes Last-Ditch Effort To Keep Raiders Woody Johnson May Be Closer To U.K. Ambassador Role
SBD/12/Sponsorships Advertising Marketing
Published January 12, 1998
PLAYERS INK: Despite the loss yesterday, Steelers QB Kordell Stewart "is the NFL's hottest property," as Stewart's jerseys are "the top-selling piece of player merchandise" in the NFL this season. NFL Manager of Corporate Communications Brian McCarthy: "Kordell is number one nationally" (PITTSBURGH POST-GAZETTE, 1/9)....Brett Favre has designed a range of neckwear for Stonehenge Ltd. to benefit the cancer-fighting V Foundation, named for the late Jimmy Valvano. Favre joins Jerry Rice, Troy Aikman and Joe Theismann in the fund-raising effort (N.Y. POST, 1/11). NOTES: Coca-Cola "has quietly" asked Wieden & Kennedy to create advertising for Diet Coke. W&K is creating Olympic-themed spots for Coke (USA TODAY, 1/12)....FleetBank Dir of Corporate Communications Jim Mahoney, asked if Mo Vaughn's DUI charges on Friday morning "could negatively affect Vaughn's role" as a company spokesperson: "I think I'd just as soon as pass on that one" (BOSTON GLOBE, 1/10).