Patriots' Super Bowl Berth Produces Goodell Subplot Mixed Results For Conference Championship Ratings Sources: Facebook Gives Deal To Antonio Brown Spanos Tried To Keep Chargers In San Diego Super Bowl Ticket Sales Lower Than In Years Past Raiders Won't Consider Rebrand For Vegas Move Cowboys Hire Agency To Evaluate E-Sports Foray Raiders File Paperwork To Move To Vegas Kraft Profile Examines Goodell Relationship NFL Seems More Comfortable With Vegas
SBD/12/Sponsorships Advertising Marketing
Published January 12, 1998
PLAYERS INK: Despite the loss yesterday, Steelers QB Kordell Stewart "is the NFL's hottest property," as Stewart's jerseys are "the top-selling piece of player merchandise" in the NFL this season. NFL Manager of Corporate Communications Brian McCarthy: "Kordell is number one nationally" (PITTSBURGH POST-GAZETTE, 1/9)....Brett Favre has designed a range of neckwear for Stonehenge Ltd. to benefit the cancer-fighting V Foundation, named for the late Jimmy Valvano. Favre joins Jerry Rice, Troy Aikman and Joe Theismann in the fund-raising effort (N.Y. POST, 1/11). NOTES: Coca-Cola "has quietly" asked Wieden & Kennedy to create advertising for Diet Coke. W&K is creating Olympic-themed spots for Coke (USA TODAY, 1/12)....FleetBank Dir of Corporate Communications Jim Mahoney, asked if Mo Vaughn's DUI charges on Friday morning "could negatively affect Vaughn's role" as a company spokesperson: "I think I'd just as soon as pass on that one" (BOSTON GLOBE, 1/10).