CBS/NFL Net See Gains For "TNF" Overnight Bud Light Using Car Wrap Company To Promote Cans Twitter NFL Debut Generally Positive "TNF" Opener Sees Ratings Drop From '15 Betty Jane France Leaves Assets For Children M&M's Back As NASCAR's Official Chocolate NASCAR Seeks New Superstars Darlington Throwback Theme Benefiting Many CBS' McManus Defends Lead NFL Analyst Simms NFL, CBS, Twitter Developing "TNF" Viewership Metric
SBD/12/Sponsorships Advertising Marketing
CARQUEST FINDS ITS GATEWAY INTO NASCAR RACING SPONSORSHIP
Published January 12, 1998
Carquest Auto Parts signed a three-year deal to become the title sponsor of the NASCAR Busch Grand Nat'l at the Gateway International Raceway in IL, according to Ken Roberts of the ST. LOUIS POST-DISPATCH. The Carquest Auto Parts 250 will be televised nationally by CBS on October 17. Gateway Int'l Raceway President/GM Rod Wolter announced that 5,000 seats will be added to the backstretch of the 1.25- mile oval, increasing attendance from last year's sellout crowd of 52,000 (Ken Roberts, POST-DISPATCH, 1/10).