Sources: Sprint Shelves NASCAR "Experience" Sprint Dropping NASCAR Title Sponsorship After '16 France: No Major Changes Coming To Chase Charlotte Motor Speedway Removing 41,000 Seats Target Moves To Sponsor One IndyCar Entry SEC Title Game Rating Down Again CBS, Dish Reach Carriage Deal Bud Light Rolls Out Broncos-Themed Ad Shanks, Lazarus Talk About Sharing NASCAR Rights Toyota's Venture Into NASCAR Still Paying Off
SBD/12/Sponsorships Advertising Marketing
CARQUEST FINDS ITS GATEWAY INTO NASCAR RACING SPONSORSHIP
Published January 12, 1998
Carquest Auto Parts signed a three-year deal to become the title sponsor of the NASCAR Busch Grand Nat'l at the Gateway International Raceway in IL, according to Ken Roberts of the ST. LOUIS POST-DISPATCH. The Carquest Auto Parts 250 will be televised nationally by CBS on October 17. Gateway Int'l Raceway President/GM Rod Wolter announced that 5,000 seats will be added to the backstretch of the 1.25- mile oval, increasing attendance from last year's sellout crowd of 52,000 (Ken Roberts, POST-DISPATCH, 1/10).