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SBD/12/Sponsorships Advertising Marketing
CARQUEST FINDS ITS GATEWAY INTO NASCAR RACING SPONSORSHIP
Published January 12, 1998
Carquest Auto Parts signed a three-year deal to become the title sponsor of the NASCAR Busch Grand Nat'l at the Gateway International Raceway in IL, according to Ken Roberts of the ST. LOUIS POST-DISPATCH. The Carquest Auto Parts 250 will be televised nationally by CBS on October 17. Gateway Int'l Raceway President/GM Rod Wolter announced that 5,000 seats will be added to the backstretch of the 1.25- mile oval, increasing attendance from last year's sellout crowd of 52,000 (Ken Roberts, POST-DISPATCH, 1/10).