NFL Reluctant On Long-Term "TNF" Deal Super Bowl Ad Sales Pacing Well For CBS Kauffman Confirms MWR Will Cease Operations Woods Drives Wyndham Ratings A-B Taps Busch As Lead NASCAR Brand Bud Light To Roll Out NFL Team-Branded Cans MWR Possesses Hot Free Agent Sponsors Darlington Bullish On Labor Day Return Nature's Bakery Deal Example Of Danica's Pull MWR Won't Field Full-Time NASCAR Entry In '16
SBD/12/Sponsorships Advertising Marketing
CARQUEST FINDS ITS GATEWAY INTO NASCAR RACING SPONSORSHIP
Published January 12, 1998
Carquest Auto Parts signed a three-year deal to become the title sponsor of the NASCAR Busch Grand Nat'l at the Gateway International Raceway in IL, according to Ken Roberts of the ST. LOUIS POST-DISPATCH. The Carquest Auto Parts 250 will be televised nationally by CBS on October 17. Gateway Int'l Raceway President/GM Rod Wolter announced that 5,000 seats will be added to the backstretch of the 1.25- mile oval, increasing attendance from last year's sellout crowd of 52,000 (Ken Roberts, POST-DISPATCH, 1/10).