Masters Weekend Viewership Up From '14 A-B Extends Deals With U.S. Soccer, El Tri "Rev The Vote" Targets NASCAR Fans CBS' Masters Sunday Overnight Up 23% FanVision Extends NASCAR Sponsorship NCAA Tourney Average Best Since '93 NCAA Championship Rating Best Since '97 Jim Nantz High On New Partners Raftery, Hill Francesa Calls Relationship With CBS "Awful" Denny's Inks Denny Hamlin To Deal
Upcoming Conferences and Events
SBD/12/Sponsorships Advertising Marketing
CARQUEST FINDS ITS GATEWAY INTO NASCAR RACING SPONSORSHIP
Published January 12, 1998
Carquest Auto Parts signed a three-year deal to become the title sponsor of the NASCAR Busch Grand Nat'l at the Gateway International Raceway in IL, according to Ken Roberts of the ST. LOUIS POST-DISPATCH. The Carquest Auto Parts 250 will be televised nationally by CBS on October 17. Gateway Int'l Raceway President/GM Rod Wolter announced that 5,000 seats will be added to the backstretch of the 1.25- mile oval, increasing attendance from last year's sellout crowd of 52,000 (Ken Roberts, POST-DISPATCH, 1/10).