SBD/12/Sponsorships Advertising Marketing

CARQUEST FINDS ITS GATEWAY INTO NASCAR RACING SPONSORSHIP

          Carquest Auto Parts signed a three-year deal to become
     the title sponsor of the NASCAR Busch Grand Nat'l at the
     Gateway International Raceway in IL, according to Ken
     Roberts of the ST. LOUIS POST-DISPATCH.  The Carquest Auto
     Parts 250 will be televised nationally by CBS on October 17. 
     Gateway Int'l Raceway President/GM Rod Wolter announced that
     5,000 seats will be added to the backstretch of the 1.25-
     mile oval, increasing attendance from last year's sellout
     crowd of 52,000 (Ken Roberts, POST-DISPATCH, 1/10). 

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Related Topics:

Anheuser Busch, CBS, NASCAR, Viacom

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