SBD/9/Sports Media

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              This past weekend's NFL action saw Fox's doubleheader
         coverage earn an overall 14.5/30 overnight rating and NBC
         earn an overall 14.6/30 overnight (THE DAILY).  
              LOCAL NUMBERS: In DC, coverage of the Redskins-
         Cardinals on WTTG-Fox averaged a 32.1/54 overnight
         (WASHINGTON POST, 12/9)....In Boston, the Patriots-Jaguars
         on WHDH-NBC earned a 31.2/62, bringing the season average to
         29.3, which would beat a franchise ratings record of 24.4
         set last year (Howard Manley, BOSTON GLOBE, 12/9).
              ON CAMPUS: ABC's championship tripleheader Saturday
         "got mixed numbers," according to USA TODAY's Rudy Martzke. 
         Overnights ranged from a 10% increase for the SEC game to a
         50% decline for the WAC matchup.  The Big 12 matchup earned
         a 6.1 overnight, down from a 6.2 in '96 (USA TODAY, 12/9).

    Print | Tags: ABC, Jacksonville Jaguars, NBC, New England Patriots, NFL, Media, Walt Disney, Washington Redskins

              Featuring Tiger Woods on its cover next to the headline
         "Let Tiger Teach You" was "[p]retty bold posturing" by Golf
         Magazine, "given that competitor" Golf Digest has signed
         Woods to contribute "exclusive instructional articles,"
         according to GOLFWEEK's "The Forecaddie."  Golf Magazine
         "apparently dodged a legal bullet by adding a second,
         smaller headline on the cover: 'Jim McLean points out what
         you can really learn from Tiger's game.'"  IMG's Hughes
         Norton, Woods' agent, declined to comment, as did Golf
         Magazine Editor-in-Chief George Peper.  But Golf Digest
         Editor Jerry Tarde said, "I think they certainly went to the
         edge.  It's in the eye of the beholder whether or not they
         went over the edge" (GOLFWEEK, 12/6 issue).  

    Print | Tags: IMG, Media

              AT&T is selling its stake in DirecTV for $161.8M "and
         is getting out of the business of marketing the home"
         satellite TV service, the company said.  AT&T invested
         $137.5M for its 2.5% stake in '96 (WASHINGTON POST, 12/9). 
         In N.Y., Stephanie Mehta notes company execs "have been
         telling people privately that AT&T may seek to invest in one
         of DirecTV's cable competitors to beef up its Internet and
         local-phone efforts" (WALL STREET JOURNAL, 12/9). 
              NOTES: In N.Y., Richard Sandomir reports that after
         January 1, SportsChannel NY will be renamed Fox Sports NY or
         Fox SportsChannel NY, as a result of Fox Sports Net's
         investment in Cablevision (N.Y. TIMES, 12/9)....In DC,
         columnist Tony Kornheiser, on Fox assigning Jerry Glanville
         to Sunday's Redskins-Cardinals telecast: "There is national
         coverage and regional coverage -- then there's Glanville
         coverage.  If Glanville's doing a game, Fox is broadcasting
         to an area so small that your neighbors across the street
         may not get it" (WASHINGTON POST, 12/9)....In San Diego,
         columnist Fritz Quindt on The Sporting News' redesign:
         "Stapled, printed on improved but still inferior stock, it
         resembles Sports Illustrated on steroids. ... The content is
         substantive with a dose of fun, a dead ringer for the late,
         great The National" (SAN DIEGO UNION-TRIBUNE, 12/8).

    Print | Tags: ATT, Cablevision, DirecTV, Sports Illustrated, Media, Vulcan Ventures, Washington Redskins
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