SBD/9/Sports Industrialists


          MLS Senior Licensing Dir JEFFREY BERNSTEIN is leaving
     to run the licensing/marketing agency, J&B Enterprises
     (BRANDWEEK, 12/8 issue)...The MLS Wizards named DOUG NEWMAN
     as its GM.  He most recently served as National Dir of
     Soccer Promotions for adidas.  The team also promoted TONY
     ADAMS from VP/Sales & Marketing to VP/Administration (K.C.
     STAR, 12/9)....Texas Motor Speedway's Dir of Administration
     CHERIE SPEARS was promoted to VP/Events (TMS). 

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