Sources: Millen Leaving ESPN For Fox Sports TNT's Cavs-Hawks Viewership Up 10% "SNF" Leads Primetime For Fourth Time ESPN Wins Best In Sports Media ESPN Wins Best In Sports Television ESPN Digital Wins Best In Digital Sports Media CBS, NBC Show Little Interest In Simmons CBS' Peter Kostis Dishes On State Of Golf Simmons Done Making ESPN Appearances Theories Swirling Around Simmons' ESPN Exit
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PBA ROLLS OUT FIRST-EVER ADVERTISING CAMPAIGN
Published December 9, 1997
NY-based Partners & Shevack has been selected to handle the first-ever Professional Bowlers Association (PBA) advertising campaign. Billings were not disclosed. The agency will create an image campaign to coincide with the PBA's move to CBS and the new TV spots will be telecast in mid-April during CBS' PBA Tour coverage and on ESPN throughout the year. The campaign will also include a print element. Partners & Shevack will handle all aspects of the ad campaign and its implementation (Partners & Shevack).