Mortensen Cancels Appearance On WEEI CBS, ESPN Reach Sub-License Deal For MVC CBS To Live-Stream All Super Bowl Ads Iger Talks ESPN Going Straight To Consumer Cowherd's Tenure At ESPN Ends Early ESPN To Air Cowboys Training Camp Special Bryant Helping Relaunch Of The Undefeated Cowherd In Hot Water Over Latest Comments Source: Mayweather Fighting On CBS Unlikely ESPN, MVC Extend Media-Rights Deal
SBD/9/Sponsorships Advertising Marketing
PBA ROLLS OUT FIRST-EVER ADVERTISING CAMPAIGN
Published December 9, 1997
NY-based Partners & Shevack has been selected to handle the first-ever Professional Bowlers Association (PBA) advertising campaign. Billings were not disclosed. The agency will create an image campaign to coincide with the PBA's move to CBS and the new TV spots will be telecast in mid-April during CBS' PBA Tour coverage and on ESPN throughout the year. The campaign will also include a print element. Partners & Shevack will handle all aspects of the ad campaign and its implementation (Partners & Shevack).