"SNF" Leads Primetime For Fourth Time NBC Again Airing Final EPL Matches Live Ebersol Presented Lifetime Achievement Award ESPN Wins Best In Sports Media ESPN Wins Best In Sports Television ESPN Digital Wins Best In Digital Sports Media CBS, NBC Show Little Interest In Simmons CBS' Peter Kostis Dishes On State Of Golf Preakness Gets 5.8 Overnight On NBC Mixed Bag For NHL Overnights On NBC
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SBD/9/Sponsorships Advertising Marketing
Published December 9, 1997
ADVERTISING: U.S. ad spending is expected to see a "strong boost" from the Winter Olympics in '98, and a 6.2% increase to $198.4B is anticipated for next year. Cable TV advertising is expected to grow 13% to $5.96B. CBS Exec VP/Marketing & Research David Poltrack expects the Olympics will account for 3-4% of an expected 9% overall rise in ad revenue for CBS (Wayne Friedman, HOLLYWOOD REPORTER, 12/9).. ..In N.Y., Richard Sandomir notes in his "conflict-of- interest" update that NBC's Ahmad Rashad and ESPN's Roy Firestone are appearing in a Hanes underwear spot with Michael Jordan. Sandomir writes that ESPN's Firestone "should have known better" (N.Y. TIMES, 12/9). NOTES: Little Caesars is selling replicas of the Red Wings Stanley Cup Championship ring for $2.99 with a pizza purchase, $3.99 without, at all its MI restaurants and Kmart Kcafe locations that feature Little Caesars. The rings will be available until all 300,000 are sold (DETROIT FREE PRESS, 12/8)....Inline street skater Ryan Jacklone has selected NY- based Park Avenue Productions to represent him for all marketing and promotional packages. Jacklone currently has deals with K2, Pawn, FR, Bones, Protech and G13 (PAP).