ESPN's Jed Drake Talks World Cup Prep Winston News Bumps Ferrell Off "SportsCenter" Rick Allen Named NBC's Lead NASCAR Voice NBC Adds Jeff Burton As NASCAR Analyst Jeff Behnke To Be NBC VP/NASCAR Production NBCU To Push Sochi Games On Thanksgiving App Review: ESPN SportsCenter For iPhone NSCS Ratings Flat For '13, Viewership Up Some ESPN Ombudsman Looks At Sourcing Dispute Masekela Joining NBC's Sochi Coverage
SBD/9/Sponsorships Advertising Marketing
Published December 9, 1997
ADVERTISING: U.S. ad spending is expected to see a "strong boost" from the Winter Olympics in '98, and a 6.2% increase to $198.4B is anticipated for next year. Cable TV advertising is expected to grow 13% to $5.96B. CBS Exec VP/Marketing & Research David Poltrack expects the Olympics will account for 3-4% of an expected 9% overall rise in ad revenue for CBS (Wayne Friedman, HOLLYWOOD REPORTER, 12/9).. ..In N.Y., Richard Sandomir notes in his "conflict-of- interest" update that NBC's Ahmad Rashad and ESPN's Roy Firestone are appearing in a Hanes underwear spot with Michael Jordan. Sandomir writes that ESPN's Firestone "should have known better" (N.Y. TIMES, 12/9). NOTES: Little Caesars is selling replicas of the Red Wings Stanley Cup Championship ring for $2.99 with a pizza purchase, $3.99 without, at all its MI restaurants and Kmart Kcafe locations that feature Little Caesars. The rings will be available until all 300,000 are sold (DETROIT FREE PRESS, 12/8)....Inline street skater Ryan Jacklone has selected NY- based Park Avenue Productions to represent him for all marketing and promotional packages. Jacklone currently has deals with K2, Pawn, FR, Bones, Protech and G13 (PAP).