Thomas Wants More Color In Celtics' Jerseys Celtics Jersey Patch Deal With GE Worth $7M Celtics, GE Partner On Jersey Patch Deal ESPN Green Lights Celtics-Lakers "30 For 30" Nike's Boston Effort Heavy On Celts' Thomas Celtics President Talks '16 Challenges Celtics Name New Facility After Red Auerbach Poll Shows Boston Sports Fans Favor Pats Celtics Praised For Signing Al Horford Celtics To Build Practice Facility In Brighton
SBD/9/Sponsorships Advertising Marketing
CITIZEN PITINO FINDS HOME FOR HIS CELTIC GREEN
Published December 9, 1997
Celtics President/coach Rick Pitino has signed a five- year personal services contract with Citizens Bank, according to an AP report in the BOSTON GLOBE. Financial terms were not disclosed. Pitino will be featured in print and broadcast ads, participate in community service and customer events for Citizens, which is already the Celtics official bank sponsor (AP/BOSTON GLOBE, 12/9).