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SBD/9/Sponsorships Advertising Marketing
CITIZEN PITINO FINDS HOME FOR HIS CELTIC GREEN
Published December 9, 1997
Celtics President/coach Rick Pitino has signed a five- year personal services contract with Citizens Bank, according to an AP report in the BOSTON GLOBE. Financial terms were not disclosed. Pitino will be featured in print and broadcast ads, participate in community service and customer events for Citizens, which is already the Celtics official bank sponsor (AP/BOSTON GLOBE, 12/9).