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SBD/9/Sponsorships Advertising Marketing
BRANDWEEK REPORTS CLARION DROPS SPRINT ACCOUNT OVER CONFLICT
Published December 9, 1997
CT-based Clarion Performance Properties "has been forced" to resign Sprint, its largest account, because of a conflict with parent agency DMB&B's client, Southwestern Bell, according to Terry Lefton of BRANDWEEK. Clarion has handled Sprint's event marketing for "around" five years, including its NFL and World Cup sponsorships. But "concerns about the developing marketing wars" between local and long distance telecom companies caused SW Bell "to exert pressure" through DMB&B for Clarion to resign the $1M account. Lefton notes the "prime beneficiary of Clarion's misfortune" is MO-based Marketing Associates Int'l, who has handled Sprint's local marketing, and now adds its postseason and Super Bowl business (BRANDWEEK, 12/8 issue). BUCS STOP HERE: adidas has inked a three-year licensing deal with the NFL that will see its shoes on NFL fields starting next season. adidas, which will supply apparel to the Bucs next season, is also expected to sign "as many as" five additional NFL endorsers to add to Eddie George and Keyshawn Johnson (BRANDWEEK, 12/8 issue). NOTES: IL-based Halo products has added stair signage at the Charlotte Coliseum, Reunion Arena and the L.A. Sports Arena. Halo now has signage in 16 major league sports venues....True Value "is ready to drop kick" its three-year- old NFL corporate sponsorship, which expires in March. Ace Hardware "is a likely successor"....NY-based Momentum Partners is the exclusive worldwide licensing agent for figure skater Michelle Kwan (Terry Lefton, BRANDWEEK, 12/8).