SBD/9/Sponsorships Advertising Marketing


          CT-based Clarion Performance Properties "has been
     forced" to resign Sprint, its largest account, because of a
     conflict with parent agency DMB&B's client, Southwestern
     Bell, according to Terry Lefton of BRANDWEEK.  Clarion has
     handled Sprint's event marketing for "around" five years,
     including its NFL and World Cup sponsorships.  But "concerns
     about the developing marketing wars" between local and long
     distance telecom companies caused SW Bell "to exert
     pressure" through DMB&B for Clarion to resign the $1M
     account.  Lefton notes the "prime beneficiary of Clarion's
     misfortune" is MO-based Marketing Associates Int'l, who has
     handled Sprint's local marketing, and now adds its
     postseason and Super Bowl business (BRANDWEEK, 12/8 issue).
          BUCS STOP HERE: adidas has inked a three-year licensing
     deal with the NFL that will see its shoes on NFL fields
     starting next season.  adidas, which will supply apparel to
     the Bucs next season, is also expected to sign "as many as"
     five additional NFL endorsers to add to Eddie George and
     Keyshawn Johnson (BRANDWEEK, 12/8 issue).
          NOTES: IL-based Halo products has added stair signage
     at the Charlotte Coliseum, Reunion Arena and the L.A. Sports
     Arena.  Halo now has signage in 16 major league sports
     venues....True Value "is ready to drop kick" its three-year-
     old NFL corporate sponsorship, which expires in March.  Ace
     Hardware "is a likely successor"....NY-based Momentum
     Partners is the exclusive worldwide licensing agent for
     figure skater Michelle Kwan (Terry Lefton, BRANDWEEK, 12/8).
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