SBD/9/Sponsorships Advertising Marketing

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  • ADVERTISERS LOOKING TO GET MOST OUT OF SUPER BOWL SPOTS

              Volvo Trucks of N.A. and Mail Boxes Etc. have created
         contests tied to their lone ads during NBC's Super Bowl
         XXXII telecast "in hopes of protecting their investment,"
         according to the AP's Skip Wollenberg.  Volvo has collected
         more than 12,000 entries in a contest for a $120,000 truck. 
         Its Super Bowl spot features a message that will inform 25
         entrants that they remain in the running for the top prize. 
         Mail Boxes Etc. has gotten more than 3,500 small-business
         owners to explain in 100 words or less why they should be
         featured in its Super Bowl commercial.  DeWitt Media's Bob
         Flood: "If you have a limited budget, it makes sense to
         build some sort of grassroots way to increase interest in
         your Super Bowl ad."  Wollenberg reports that Volvo has
         Super Bowl parties planned at 40 truck stops and figures
         that "at least half of its intended audience will be
         watching."  Volvo is spending a total of $3M for the promo
         and its Super Bowl ad (AP/FT. WORTH STAR-TELEGRAM, 12/9).  
    
    

    Print | Tags: NBC
  • BRANDWEEK REPORTS CLARION DROPS SPRINT ACCOUNT OVER CONFLICT

              CT-based Clarion Performance Properties "has been
         forced" to resign Sprint, its largest account, because of a
         conflict with parent agency DMB&B's client, Southwestern
         Bell, according to Terry Lefton of BRANDWEEK.  Clarion has
         handled Sprint's event marketing for "around" five years,
         including its NFL and World Cup sponsorships.  But "concerns
         about the developing marketing wars" between local and long
         distance telecom companies caused SW Bell "to exert
         pressure" through DMB&B for Clarion to resign the $1M
         account.  Lefton notes the "prime beneficiary of Clarion's
         misfortune" is MO-based Marketing Associates Int'l, who has
         handled Sprint's local marketing, and now adds its
         postseason and Super Bowl business (BRANDWEEK, 12/8 issue).
              BUCS STOP HERE: adidas has inked a three-year licensing
         deal with the NFL that will see its shoes on NFL fields
         starting next season.  adidas, which will supply apparel to
         the Bucs next season, is also expected to sign "as many as"
         five additional NFL endorsers to add to Eddie George and
         Keyshawn Johnson (BRANDWEEK, 12/8 issue).
              NOTES: IL-based Halo products has added stair signage
         at the Charlotte Coliseum, Reunion Arena and the L.A. Sports
         Arena.  Halo now has signage in 16 major league sports
         venues....True Value "is ready to drop kick" its three-year-
         old NFL corporate sponsorship, which expires in March.  Ace
         Hardware "is a likely successor"....NY-based Momentum
         Partners is the exclusive worldwide licensing agent for
         figure skater Michelle Kwan (Terry Lefton, BRANDWEEK, 12/8).
         
    

    Print | Tags: NFL, Sprint, Tampa Bay Buccaneers, Washington Nationals
  • CITIZEN PITINO FINDS HOME FOR HIS CELTIC GREEN

              Celtics President/coach Rick Pitino has signed a five-
         year personal services contract with Citizens Bank,
         according to an AP report in the BOSTON GLOBE.  Financial
         terms were not disclosed.  Pitino will be featured in print
         and broadcast ads, participate in community service and
         customer events for Citizens, which is already the Celtics
         official bank sponsor (AP/BOSTON GLOBE, 12/9).
    
    

    Print | Tags: Boston Celtics
  • MARKETPLACE ROUND-UP

              ADVERTISING: U.S. ad spending is expected to see a
         "strong boost" from the Winter Olympics in '98, and a 6.2%
         increase to $198.4B is anticipated for next year.  Cable TV
         advertising is expected to grow 13% to $5.96B.  CBS Exec
         VP/Marketing & Research David Poltrack expects the Olympics
         will account for 3-4% of an expected 9% overall rise in ad
         revenue for CBS (Wayne Friedman, HOLLYWOOD REPORTER, 12/9)..
         ..In N.Y., Richard Sandomir notes in his "conflict-of-
         interest" update that NBC's Ahmad Rashad and ESPN's Roy
         Firestone are appearing in a Hanes underwear spot with
         Michael Jordan.  Sandomir writes that ESPN's Firestone
         "should have known better" (N.Y. TIMES, 12/9). 
              NOTES: Little Caesars is selling replicas of the Red
         Wings Stanley Cup Championship ring for $2.99 with a pizza
         purchase, $3.99 without, at all its MI restaurants and Kmart
         Kcafe locations that feature Little Caesars.  The rings will
         be available until all 300,000 are sold (DETROIT FREE PRESS,
         12/8)....Inline street skater Ryan Jacklone has selected NY-
         based Park Avenue Productions to represent him for all
         marketing and promotional packages.  Jacklone currently has
         deals with K2, Pawn, FR, Bones, Protech and G13 (PAP).  
    
    

    Print | Tags: CBS, ESPN, NBC, Viacom, Walt Disney
  • PBA ROLLS OUT FIRST-EVER ADVERTISING CAMPAIGN

              NY-based Partners & Shevack has been selected to handle
         the first-ever Professional Bowlers Association (PBA)
         advertising campaign.  Billings were not disclosed.  The
         agency will create an image campaign to coincide with the
         PBA's move to CBS and the new TV spots will be telecast in
         mid-April during CBS' PBA Tour coverage and on ESPN
         throughout the year.  The campaign will also include a print
         element.  Partners & Shevack will handle all aspects of the
         ad campaign and its implementation (Partners & Shevack).
    
    

    Print | Tags: CBS, ESPN, PBA, Viacom, Walt Disney
  • QUICK -- GUESS SHAQ'S SHOE SIZE! YOU SAID 20? YOU'RE WRONG

              THE DAILY continues its feature on the shoes worn by
         NBA players.  As of Friday, November 28, 75 players wore
         Reeboks.  The following charts player, model and size,
         listed alphabetically by model.  NOTE: Information on
         Horacio Llamas, Charles Smith, Chris Morris, Ronnie
         Grandison and John Thomas was unavailable (THE DAILY).
    PLAYER
    MODEL
    SIZE
    PLAYER
    MODEL
    SIZE
    Allen Iverson Answer
    11
    Ernest Hall School U.
    10.5
    Dana Barros Masher
    9
    Eric Leckner School U.
    17
    Sam Cassell Masher
    13
    God Shammgod School U.
    12.5
    Clyde Drexler Masher
    14.5
    Walt Williams School U.
    16
    Mario Elie Masher
    14
    Dee Brown S.T.T.
    14
    Chris Gatling Masher
    13.5
    Tyrone Hill S.T.T.
    15.5
    Eddie Johnson Masher
    15
    Glenn Robinson S.T.T.
    15
    Dennis Scott Masher
    16
    Keith Askins Thunder
    14.5
    Mark Jackson Ragin
    14
    Cha. Billups Thunder
    13.5
    Shandon Anderson Ragin II
    14
    Duane Causwell Thunder
    18
    Bimbo Coles Ragin II
    12
    Cedric Ceballos Thunder
    15
    James Cotton Ragin II
    12
    Rand. Childress Thunder
    15
    John Crotty Ragin II
    13
    Derrick Coleman Thunder
    18
    Mike Curry Ragin II
    17
    Bill Curley Thunder
    15
    Terry Davis Ragin II
    16.5
    Dale Davis Thunder
    18
    Andrew DeClerq Ragin II
    15
    Howard Eisley Thunder
    14
    Jamie Feick Ragin II
    17
    Nick Van Exel Thunder
    13
    Duane Ferrell Ragin II
    14.5
    A.C. Green Thunder
    17
    Dean Garrett Ragin II
    16
    Alan Henderson Thunder
    17
    Aaron McKie Ragin II
    14
    Bobby Hurley Thunder
    10.5
    Eric Montross Ragin II
    18.5
    Avery Johnson Thunder
    11.5
    Doug Overton Ragin II
    13.5
    Joe Kleine Thunder
    16.5
    Sam Perkins Ragin II
    16
    Voshon Lenard Thunder
    13
    Eric Piatkowski Ragin II
    13.5
    Lamond Murray Thunder
    15
    Dickey Simpkins Ragin II
    16
    Vinny Del Negro Thunder
    11.5
    Eric Snow Ragin II
    13.5
    Robert Pack Thunder
    12.5
    Derek Strong Ragin II
    16
    Bobby Phills Thunder
    13.5
    David Wesley Ragin II
    10.5
    E. Recasner Thunder
    12
    George Zidek Ragin II
    16
    Brian Shaw Thunder
    14
    Kenny Anderson Reignman II
    10.5
    Steve Smith Thunder
    14
    Shawn Kemp Reignman II
    15
    Kebu Stewart Thunder
    16
    Vitaly Potapenko Reignman II
    17
    Kurt Thomas Thunder
    17
    Bobby Sura Reignman II
    13.5
    Otis Thorpe Thunder
    15
    Shaquille O'Neal Reflection
    22
    Chris Whitney Thunder
    11
    Yinka Dare S chool U.
    16
    Herb Williams Thunder
    17.5

    Print | Tags: NBA
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