SBD/9/Leagues Governing Bodies

ARE CANADIAN RACES SECURE AFTER LOSING TOBACCO SPONSORSHIP?

          The Molson Indy races in Toronto and Vancouver are "not
     threatened" after Imperial Tobacco announced that it was
     dropping its sports sponsorships.  Imperial's Player brand
     had a C$1.5M involvement in the two races.  Molstar
     VP/Properties Mike Smith called the news a "big hit" but
     said the races "will continue."  Smith: "We'll continue
     looking for new sponsors.  I suspect it'll take two or three
     to recoup the loss."  But Montreal's Canadian Grand Prix
     "faces a more challenging sponsor search" as Player's title
     sponsorship of the Formula One race averaged C$4M.  Event
     spokesperson Richard Prieur said they are currently in
     sponsorship talks with other companies (TORONTO SUN, 12/9). 
          
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