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STUDIES PROJECT IMPACT OF MARLINS' WORLD SERIES RUN

          A study conducted by the Marlins "put the post-season
     economic" boost of their world championship run at $155.7M 
     -- "two-thirds of which funneled through the team's
     enterprises," according to David Beard of the Ft. Lauderdale
     SUN-SENTINEL.  Meanwhile, a separate study conducted for the
     Broward Economic Development Council put the "boon" to South
     FL from the World Series alone at $61.8M.  But Beard adds
     that critics "attacked the methods" used to come up with
     both figures, "saying the analysts made a series of generous
     assumptions about the indirect expenses."  Marlins Financial
     Analyst Jeff Ross said that "the team used credit-card
     receipts by fans to come up with part of its figures, as
     well economic data in Broward, Miami-Dade and Palm Beach
     counties."  The Broward study, conducted by FL Atlantic
     Univ. Professor Kathleen Davis, included information from
     1,413 completed questionnaires taken during the World Series
     games.  That report excluded spending from out-of-towners
     not drawn to South FL specifically for the Series.  Based on
     the questionnaires, 12.9% of ticket-holders were out-of-
     towners who came to the area primarily for baseball.  The
     Marlins' study had the percentage at close to 20%.  Davis
     also stated that visitors had an average daily expense of
     $482; while the Marlins' Ross said he used the $220-a-day
     regional average (Ft. Lauderdale SUN-SENTINEL, 12/9).  

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