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STUDIES PROJECT IMPACT OF MARLINS' WORLD SERIES RUN
Published December 9, 1997
A study conducted by the Marlins "put the post-season economic" boost of their world championship run at $155.7M -- "two-thirds of which funneled through the team's enterprises," according to David Beard of the Ft. Lauderdale SUN-SENTINEL. Meanwhile, a separate study conducted for the Broward Economic Development Council put the "boon" to South FL from the World Series alone at $61.8M. But Beard adds that critics "attacked the methods" used to come up with both figures, "saying the analysts made a series of generous assumptions about the indirect expenses." Marlins Financial Analyst Jeff Ross said that "the team used credit-card receipts by fans to come up with part of its figures, as well economic data in Broward, Miami-Dade and Palm Beach counties." The Broward study, conducted by FL Atlantic Univ. Professor Kathleen Davis, included information from 1,413 completed questionnaires taken during the World Series games. That report excluded spending from out-of-towners not drawn to South FL specifically for the Series. Based on the questionnaires, 12.9% of ticket-holders were out-of- towners who came to the area primarily for baseball. The Marlins' study had the percentage at close to 20%. Davis also stated that visitors had an average daily expense of $482; while the Marlins' Ross said he used the $220-a-day regional average (Ft. Lauderdale SUN-SENTINEL, 12/9).