STOP, OR SLY WILL SHOOT! STALLONE TO PLAY WITH MR. TIGER?

          Jeff Gordon and Sylvester Stallone are "stepping in to
     replace" Michael Jordan and Kevin Costner as participants in
     the "Tiger & Friends" golf special on CBS, according to
     Terry Lefton of BRANDWEEK.  Ken Griffey Jr. will complete
     the foursome, and "other celebs" will provide holiday
     greetings in commercial spots. AmEx, GM, Burger King and
     Pepsi have all "purchased prime positions" for the show,
     which will be taped Thursday and will air Christmas Day.
     IMG's TWI will produce and manage the event (BRANDWEEK,
     12/8). But "The Forecaddie" in GOLFWEEK reports that Gordon,
     Griffey and Will Smith will participate, but it did not have
     confirmation from Smith's camp (GOLFWEEK, 12/6).
          IN THE SAC: The 2000 U.S. Olympic Track and Field
     Trials, awarded last week to Sacramento, could bring the
     city an economic windfall "rang[ing] from" $5-10M, according
     to Bob Burns of the SACRAMENTO BEE.  The Trials will be held
     July 14-23, 2000 at Sacramento State (SACRAMENTO BEE, 12/7).