Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/9/Events AttractionsPrint All
Jeff Gordon and Sylvester Stallone are "stepping in to replace" Michael Jordan and Kevin Costner as participants in the "Tiger & Friends" golf special on CBS, according to Terry Lefton of BRANDWEEK. Ken Griffey Jr. will complete the foursome, and "other celebs" will provide holiday greetings in commercial spots. AmEx, GM, Burger King and Pepsi have all "purchased prime positions" for the show, which will be taped Thursday and will air Christmas Day. IMG's TWI will produce and manage the event (BRANDWEEK, 12/8). But "The Forecaddie" in GOLFWEEK reports that Gordon, Griffey and Will Smith will participate, but it did not have confirmation from Smith's camp (GOLFWEEK, 12/6). IN THE SAC: The 2000 U.S. Olympic Track and Field Trials, awarded last week to Sacramento, could bring the city an economic windfall "rang[ing] from" $5-10M, according to Bob Burns of the SACRAMENTO BEE. The Trials will be held July 14-23, 2000 at Sacramento State (SACRAMENTO BEE, 12/7).