SBD/9/Events Attractions

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  • STOP, OR SLY WILL SHOOT! STALLONE TO PLAY WITH MR. TIGER?

              Jeff Gordon and Sylvester Stallone are "stepping in to
         replace" Michael Jordan and Kevin Costner as participants in
         the "Tiger & Friends" golf special on CBS, according to
         Terry Lefton of BRANDWEEK.  Ken Griffey Jr. will complete
         the foursome, and "other celebs" will provide holiday
         greetings in commercial spots. AmEx, GM, Burger King and
         Pepsi have all "purchased prime positions" for the show,
         which will be taped Thursday and will air Christmas Day.
         IMG's TWI will produce and manage the event (BRANDWEEK,
         12/8). But "The Forecaddie" in GOLFWEEK reports that Gordon,
         Griffey and Will Smith will participate, but it did not have
         confirmation from Smith's camp (GOLFWEEK, 12/6).
              IN THE SAC: The 2000 U.S. Olympic Track and Field
         Trials, awarded last week to Sacramento, could bring the
         city an economic windfall "rang[ing] from" $5-10M, according
         to Bob Burns of the SACRAMENTO BEE.  The Trials will be held
         July 14-23, 2000 at Sacramento State (SACRAMENTO BEE, 12/7).
              
    

    Print | Tags: American Express, Burger King, CBS, Events and Attractions, IMG, PepsiCo, Viacom
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