Finebaum Signs With ESPN, SEC Network Audience For NBA Conf. Semis Down Brewers Saw Gains For Opening Day Radio ESPN Layoffs Reportedly In "Low Hundreds" WNBA Sky Ink Five-Year Local TV Deal PGATour.com To Air Series On UW Golf Team ESPN Has First Mass Layoffs In Years SI Brass Discuss Future Of Publication "30 For 30" To Feature Pistons' Bad Boys Astros' President Ryan Puts Fans First
Upcoming Conferences and Events
PUBLISHING WAR HEATS UP WITH REDESIGN OF THE SPORTING NEWS
Published December 8, 1997
The Sporting News (TSN) has launched its initial issue as part of its five-year, $30M redesign. The relaunch will run with the tag, "See A Different Game." TSN's redesign comes after a comprehensive fan study conducted by Simmons/Monitor, which surveyed 1,438 men and found that pro football was their favorite sport, with an 8.77 rating on a scale of 1-10. Rounding out the top five were the Olympics with an 8.01, followed by college football (7.23); MLB (7.06), and men's pro basketball (6.96). The "See A Different Game" marketing campaign will kick-off with new print, TV and radio ads breaking this month. The spots were created by Christy MacDougall Mitchell, NY (TSN). BRING 'EM ON: In N.Y., Mary Huhn examines TSN's relaunch. TSN Publisher Fran Farrell, on competition with other sports magazines: "We'll beat the heck out of ESPN Sports and Sports Illustrated for these guys who want stats, team information and season previews" (N.Y. POST, 12/8). TSN will look to increase circulation, which "has hovered" at about 515,000 for three years (Michael Hiestand, USA TODAY, 12/8)....Time Inc. Editor-in-Chief Norman Pearlstine, on competition for SI, including ESPN Magazine and TSN: "I don't think there is anything they are doing with that magazine [ESPN] that we can't and won't do better and I can think of a myriad of things we will do that they won't be able to touch. That said, I take them seriously, but I also take Sporting News' redesign, Sports' redesign and ESPN on television seriously" (Keith Kelly, N.Y. DAILY NEWS, 12/8).