SBD/8/Sports Media


          In Dallas, Barry Horn wrote after averaging a 43.1
     rating through 14 weeks on KDSW-TV last year, Cowboys ratings
     have fallen to 37.9 in '97 -- a dropoff of 15%, which means
     about 96,000 homes in the Dallas-Fort Worth market. 
     Nationally, the Cowboys are down 14% on Fox, which translates
     into almost four million homes a game (DALLAS MORNING NEWS,
     12/6)....Comcast Corp. acquired Marcus Cable Company's DE and
     MD cable TV assets for $65.5M in cash to expand its coverage
     in the two states (N.Y. TIMES, 12/6).
          PEOPLE: On Saturday, Comedy Central's Craig Kilborn
     filled in for Kevin Harlan, who handles T-Wolves radio play-
     by-play, for the Wizards-T-Wolves game.  Harlan missed the
     game due to his Fox NFL duties (Minneapolis STAR TRIBUNE,
     12/6)....ABC's Keith Jackson reaffirmed that he will retire
     following the '98 college football season.  Jackson, on why
     he plans to retire: "It's my time.  It's time to go.  It's
     time for us to find out if the next generation is as smart as
     they keep telling us" ("Up Close," ESPN, 12/5).

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