SBD/8/Sports Media

HOW WILL NBC/FOX DEAL WITH CROWDED INTERNET SPORTS FIELD?

          The "wars between cable and broadcast sports operations
     have spread beyond TV to the Web," according to Alan Breznick
     of CABLE WORLD.  NBC Sports and Fox Sports "have made noise
     recently about joining the sports megasite wars."  NBC
     reportedly has considered a joint sports site with Microsoft,
     and before CBS invested $100M into SportsLine, Fox reportedly
     was in "serious talks" with SportsLine USA.  One "veteran"
     Web sports observer said, "The corporate branding imperative
     and corporate ego will drive NBC and Fox to do something. 
     [The market's] probably going to be big enough for four or
     five [players], because they're going to force their way in." 
     NBC and Fox "aren't publicly saying much about their Web
     sports strategies.  But each has sought to make a splash with
     short-term sites built around big sporting events" (Alan
     Breznick, CABLE WORLD, 12/8 issue).  
          ONE-STOP SHOP: Sportscape.com "aims to be to the sports-
     equipment market what Amazon.com is to the publishing
     business."  The site offers more than 2,500 products ranging
     from baseball gloves to hockey sticks at prices 10-30% below
     retail.  Sportscape is affiliated directly with distributors
     and offers equipment from brand-name companies, including
     Wilson and Spalding.  It plans to add shoes and apparel
     within the next year.  The goal is "100,000 products sold
     online within the next 18 months" (BUSINESS WEEK, 12/15). 

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