Espinoza Excelling As Head Of Showtime Sports Golden Boy, Showtime Move Card Off PPV Adidas Restructures Reebok Management Reebok Seeks To Blend Shopping, Fitness Reebok's Fitness Focus Paying Off Mayweather-Alvarez Sets PPV Record Reebok Cap Measures Impacts To Athletes' Heads Weekend Plans With Philippe Dube Mayweather-Guerrero PPV Buys Over 1 Million Media Notes
SBD/8/Sponsorships Advertising Marketing
SHOWTIME ME THE MONEY! REEBOK AD TO RUN IN "JERRY MAGUIRE"
Published December 8, 1997
When TriStar's "Jerry Maguire" appears on Showtime next month, it will be 47 seconds longer than it was in theatres, according to the AP. The film will now end with a fictional Reebok commercial that Writer-Director Cameron Crowe had originally edited out. While "nobody is saying why the commercial is back," it was the "core complaint of a product- placement lawsuit" filed by Reebok against Sony's TriStar Pictures, which was settled in September. Reebok and TriStar, which confirmed last week that a new version of "Jerry Maguire" will be broadcast on January 17, both refused to discuss the deal. It was "unclear" whether Crowe had approved the change (AP/Baltimore SUN, 12/7).