Companies Vie For Hockey World Cup Jerseys J.J. Watt Signs Endorsement Deal With Reebok Pacquiao-Mayweather TV Deal Not Done Yet Reebok Rolling Out New Fitness Campaign Showtime Creates All-Access College Hoops Show Haymon Adds Another Boxing Series On Spike Weekend Plans UFC's Conor McGregor Inks Deal With Reebok Reebok Stands Behind Jones After Positive Test Reebok Sees UFC Deal As Portal Into Tough Fitness Biz
Upcoming Conferences and Events
SBD/8/Sponsorships Advertising Marketing
SHOWTIME ME THE MONEY! REEBOK AD TO RUN IN "JERRY MAGUIRE"
Published December 8, 1997
When TriStar's "Jerry Maguire" appears on Showtime next month, it will be 47 seconds longer than it was in theatres, according to the AP. The film will now end with a fictional Reebok commercial that Writer-Director Cameron Crowe had originally edited out. While "nobody is saying why the commercial is back," it was the "core complaint of a product- placement lawsuit" filed by Reebok against Sony's TriStar Pictures, which was settled in September. Reebok and TriStar, which confirmed last week that a new version of "Jerry Maguire" will be broadcast on January 17, both refused to discuss the deal. It was "unclear" whether Crowe had approved the change (AP/Baltimore SUN, 12/7).