SBD/8/Sponsorships Advertising Marketing

SHOWTIME ME THE MONEY! REEBOK AD TO RUN IN "JERRY MAGUIRE"

          When TriStar's "Jerry Maguire" appears on Showtime next
     month, it will be 47 seconds longer than it was in theatres,
     according to the AP.  The film will now end with a fictional
     Reebok commercial that Writer-Director Cameron Crowe had
     originally edited out.  While "nobody is saying why the
     commercial is back," it was the "core complaint of a product-
     placement lawsuit" filed by Reebok against Sony's TriStar
     Pictures, which was settled in September.  Reebok and
     TriStar, which confirmed last week that a new version of
     "Jerry Maguire" will be broadcast on January 17, both refused
     to discuss the deal.  It was "unclear" whether Crowe had
     approved the change (AP/Baltimore SUN, 12/7).

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Reebok, Showtime

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