Canelo Alvarez Leaves Showtime For HBO Mayweather-Maidana II Does 925K PPV Buys NFL Week 2 Sunday Overnight Ratings Showtime's "Inside The NFL" Moving To Tuesday Mayweather-Maidana Start Time Moved Up Showtime Will No Longer Release Boxing PPV Numbers Univ. Of Miami Turns Down Showtime Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review
Upcoming Conferences and Events
SBD/8/Sponsorships Advertising Marketing
SHOWTIME ME THE MONEY! REEBOK AD TO RUN IN "JERRY MAGUIRE"
Published December 8, 1997
When TriStar's "Jerry Maguire" appears on Showtime next month, it will be 47 seconds longer than it was in theatres, according to the AP. The film will now end with a fictional Reebok commercial that Writer-Director Cameron Crowe had originally edited out. While "nobody is saying why the commercial is back," it was the "core complaint of a product- placement lawsuit" filed by Reebok against Sony's TriStar Pictures, which was settled in September. Reebok and TriStar, which confirmed last week that a new version of "Jerry Maguire" will be broadcast on January 17, both refused to discuss the deal. It was "unclear" whether Crowe had approved the change (AP/Baltimore SUN, 12/7).