Reebok Important For Future UFC TV Mayweather-Pacquiao Highest-Grossing PPV Ever Bob Arum Open To Mayweather-Pacquiao Rematch Adidas' Net Profits Rise In Q1 Top Rank Ready To Sue After Piracy Of Fight HBO, Showtime Concerned About PPV Surge Boxing Streaming Sites Fold Amid Lawsuits Showtime, HBO Sue Over Free Streams Of Fight How HBO, Showtime Will Co-Produce Big Fight Companies Vie For Hockey World Cup Jerseys
SBD/8/Sponsorships Advertising Marketing
SHOWTIME ME THE MONEY! REEBOK AD TO RUN IN "JERRY MAGUIRE"
Published December 8, 1997
When TriStar's "Jerry Maguire" appears on Showtime next month, it will be 47 seconds longer than it was in theatres, according to the AP. The film will now end with a fictional Reebok commercial that Writer-Director Cameron Crowe had originally edited out. While "nobody is saying why the commercial is back," it was the "core complaint of a product- placement lawsuit" filed by Reebok against Sony's TriStar Pictures, which was settled in September. Reebok and TriStar, which confirmed last week that a new version of "Jerry Maguire" will be broadcast on January 17, both refused to discuss the deal. It was "unclear" whether Crowe had approved the change (AP/Baltimore SUN, 12/7).