Nike Shifts Approach To Sponsorship As NBA Evolves Eagles' Lurie Becoming More Hands On A-B InBev Latest To End USOC Sponsorship Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release Recent Tennis Trend Has Opponents Dressing Alike Nike Gets Diverse For Latest Kyrie Shoe RBC Doesn't Renew Deal With Jason Day Eagles Reporter Ejected From Press Box
SBD/8/Sponsorships Advertising Marketing
Published December 8, 1997
PROS AND CONS: In N.Y., Phil Mushnick noted Converse dropping Latrell Sprewell for behavior "inexcusable and unsportsmanlike." Mushnick: "What a farce. This is the same Converse that last season won a bidding war with Nike for [Dennis] Rodman" (N.Y. POST, 12/7). But in Miami, Greg Cote gave "cheers" to Converse and told readers, "Show your appreciation. Take out a loan and buy a pair of Converse shoes" (MIAMI HERALD, 12/6)....Carolyn Davidson, who created Nike's swoosh logo, was featured on "Extra." Nike CEO Phil Knight said he didn't like the design when he first saw it: "That's just my nature. I don't ever like anything" ("Extra," 12/5)....Reds GM Jim Bowden contacted Nike "to suggest the repositioning" of spikes on the bottom of its cleats after three Reds players who wear Nikes have had bone and foot injuries (CINCINNATI POST, 12/7). OTHER NOTES: In Philadelphia, Bobby Hoying jerseys have become "this year's version of the Tickle Me Elmo doll ... high-demand, low supply." The Eagles made Hoying jerseys available through their AOL site on Wednesday and sold 21 jerseys in six hours (PHILADELPHIA INQUIRER, 12/6)....Mark Messier shot a new TV commercial for Lay's Potato Chips that will run nationally in the new year (VANCOUVER SUN, 12/7). NOTES: Imperial Tobacco announced Friday its decision to pull $50M in sports and cultural sponsorships effective October '98, putting the finances of sports and cultural events across Canada "into uncertainty." Imperial Tobacco parent company, Imasco, is a "major" sponsor of Toronto's Molson Indy (TORONTO SUN, 12/8)....Despite selling its in- stadium signage to Casio for World Cup '98, A-B will air three TV spots on network and cable TV World Cup broadcasts as part of its ad campaign (AD AGE, 12/8).