SBD/8/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          PROS AND CONS: In N.Y., Phil Mushnick noted Converse
     dropping Latrell Sprewell for behavior "inexcusable and
     unsportsmanlike."  Mushnick: "What a farce.  This is the same
     Converse that last season won a bidding war with Nike for
     [Dennis] Rodman" (N.Y. POST, 12/7).  But in Miami, Greg Cote
     gave "cheers" to Converse and told readers, "Show your
     appreciation.  Take out a loan and buy a pair of Converse
     shoes" (MIAMI HERALD, 12/6)....Carolyn Davidson, who created
     Nike's swoosh logo, was featured on "Extra."  Nike CEO Phil
     Knight said he didn't like the design when he first saw it:
     "That's just my nature.  I don't ever like anything"
     ("Extra," 12/5)....Reds GM Jim Bowden contacted Nike "to
     suggest the repositioning" of spikes on the bottom of its
     cleats after three Reds players who wear Nikes have had bone
     and foot injuries (CINCINNATI POST, 12/7).
          OTHER NOTES: In Philadelphia, Bobby Hoying jerseys have
     become "this year's version of the Tickle Me Elmo doll ...
     high-demand, low supply."  The Eagles made Hoying jerseys
     available through their AOL site on Wednesday and sold 21
     jerseys in six hours (PHILADELPHIA INQUIRER, 12/6)....Mark
     Messier shot a new TV commercial for Lay's Potato Chips that
     will run nationally in the new year (VANCOUVER SUN, 12/7).
          NOTES: Imperial Tobacco announced Friday its decision to
     pull $50M in sports and cultural sponsorships effective
     October '98, putting the finances of sports and cultural
     events across Canada "into uncertainty."  Imperial Tobacco
     parent company, Imasco, is a "major" sponsor of Toronto's
     Molson Indy (TORONTO SUN, 12/8)....Despite selling its in-
     stadium signage to Casio for World Cup '98, A-B will air
     three TV spots on network and cable TV World Cup broadcasts
     as part of its ad campaign (AD AGE, 12/8).

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