SBD/8/Sponsorships Advertising Marketing

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  • DID SHOE COMPANIES NOT DO ENOUGH FOR "MADE IN U.S.A." CHANGE?

              The FTC's "stunning retreat" of proposed "relaxed
         standards" concerning the "Made in U.S.A." label was examined
         by Eric Schmitt of the N.Y. TIMES.  The commission said last
         week it was dropping its proposal, recommended by New
         Balance, among others, after "an avalanche of criticism from
         organized labor, state officials, consumer groups, more than
         250 members of Congress and a large chunk of the nation's
         small businesses."  Schmitt wrote that the "ferocity of the
         response -- part grass roots, part high technology -- shocked
         the commission," as the issue turned into an "often-times
         emotional referendum on product quality, truth in labeling,
         the power of unions and old-fashioned patriotism."  Schmitt
         added that "conspicuous by its absence" was a well-organized
         campaign by any companies that supported the proposed
         changes, including shoe manufacturers and bicycle companies. 
         DC lobbyist Jason Clawson: "Where industry failed is that
         companies tried to do everything through trade associations
         and didn't step forward themselves" (N.Y. TIMES, 12/6).
    
    

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  • MARKETPLACE ROUND-UP

              PROS AND CONS: In N.Y., Phil Mushnick noted Converse
         dropping Latrell Sprewell for behavior "inexcusable and
         unsportsmanlike."  Mushnick: "What a farce.  This is the same
         Converse that last season won a bidding war with Nike for
         [Dennis] Rodman" (N.Y. POST, 12/7).  But in Miami, Greg Cote
         gave "cheers" to Converse and told readers, "Show your
         appreciation.  Take out a loan and buy a pair of Converse
         shoes" (MIAMI HERALD, 12/6)....Carolyn Davidson, who created
         Nike's swoosh logo, was featured on "Extra."  Nike CEO Phil
         Knight said he didn't like the design when he first saw it:
         "That's just my nature.  I don't ever like anything"
         ("Extra," 12/5)....Reds GM Jim Bowden contacted Nike "to
         suggest the repositioning" of spikes on the bottom of its
         cleats after three Reds players who wear Nikes have had bone
         and foot injuries (CINCINNATI POST, 12/7).
              OTHER NOTES: In Philadelphia, Bobby Hoying jerseys have
         become "this year's version of the Tickle Me Elmo doll ...
         high-demand, low supply."  The Eagles made Hoying jerseys
         available through their AOL site on Wednesday and sold 21
         jerseys in six hours (PHILADELPHIA INQUIRER, 12/6)....Mark
         Messier shot a new TV commercial for Lay's Potato Chips that
         will run nationally in the new year (VANCOUVER SUN, 12/7).
              NOTES: Imperial Tobacco announced Friday its decision to
         pull $50M in sports and cultural sponsorships effective
         October '98, putting the finances of sports and cultural
         events across Canada "into uncertainty."  Imperial Tobacco
         parent company, Imasco, is a "major" sponsor of Toronto's
         Molson Indy (TORONTO SUN, 12/8)....Despite selling its in-
         stadium signage to Casio for World Cup '98, A-B will air
         three TV spots on network and cable TV World Cup broadcasts
         as part of its ad campaign (AD AGE, 12/8).
    
    

    Print | Tags: Anheuser Busch, Cincinnati Reds, Converse, Nike, Philadelphia Eagles, Time Warner
  • SHOE FETISH: THE DAILY'S STOCKING STUFFER ON NBA FOOTWEAR

              Did you ever wonder exactly who is wearing what on their
         feet in the NBA?  If so, we've got some answers. THE DAILY
         found that of the 403 players in the NBA as of Friday,
         November 28 -- including those on either the injured or
         suspended list -- 262 currently wear Nike shoes, while a
         combination of 10 companies provides shoes for the remaining
         135 NBA players.  Reebok outfits 75 players, followed by
         Converse with 16, Fila and adidas with 14 each, And 1 with
         eight and Apex with three.  Karl Kani provides sneakers for
         two players, while Spalding, Nautica and Asics each have one
         player.  Six players -- Greg Anthony, Keith Closs, James
         Collins, Tom Chambers, Stephen Howard and Aaron Williams --
         are currently testing different shoe brands (THE DAILY).
              METHODOLOGY: THE DAILY compiled these figures with the
         cooperation of Reebok, Converse, adidas, Fila, And 1, Apex,
         Karl Kani, Asics, Nautica, Spalding and NBA teams. 
         Information about Nike was gathered independently.  NOTE: The
         players wearing of a certain brand does not necessarily mean
         they are under contract with that particular company.  
              LOOK FOR MORE: All this week THE DAILY will feature the
         brand, model and shoe size of the NBA players wearing brands
         other than Nike.  Look for a listing of Reebok's 75 NBA
         players in Tuesday's issue.  The following breaks down each
         company's share of the entire league (THE DAILY):
    
              
    COMPANY
    PLAYERS
    % OF NBA
    Nike
    262
    65%
    Reebok
    75
    19%
    Converse
    16
    4%
    adidas
    14
    3%
    Fila
    14
    3%
    And 1
    8
    2%
    Apex
    3
    <1%
    Karl Kani
    2
    <1%
    Asics
    1
    <1%
    Nautica
    1
    <1%
    Spalding
    1
    <1%

    Print | Tags: And 1, Converse, Fila USA, NBA, Nike, Reebok, Russell Athletic, Washington Nationals
  • SHOWTIME ME THE MONEY! REEBOK AD TO RUN IN "JERRY MAGUIRE"

              When TriStar's "Jerry Maguire" appears on Showtime next
         month, it will be 47 seconds longer than it was in theatres,
         according to the AP.  The film will now end with a fictional
         Reebok commercial that Writer-Director Cameron Crowe had
         originally edited out.  While "nobody is saying why the
         commercial is back," it was the "core complaint of a product-
         placement lawsuit" filed by Reebok against Sony's TriStar
         Pictures, which was settled in September.  Reebok and
         TriStar, which confirmed last week that a new version of
         "Jerry Maguire" will be broadcast on January 17, both refused
         to discuss the deal.  It was "unclear" whether Crowe had
         approved the change (AP/Baltimore SUN, 12/7).
    
    

    Print | Tags: Reebok, Showtime
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