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HURRICANES' "STRUGGLE" IN CAROLINA GETS FRONT-PAGE ATTENTION
Published December 8, 1997
The Hurricanes' move from Hartford to NC so far "has
been a struggle," according to Bryan Gruley of the WALL
STREET JOURNAL, who examines the team's move in a front-page
feature. Gruley: "To claim its place among America's great
metropolises, upstart Raleigh is out to prove it can support
a major professional sports franchise." But with the team
playing in Greensboro while their Raleigh arena is completed,
the 'Canes average attendance of 8,500 is "the lowest" in the
NHL, as "Raleighites haven't proven eager" to make the 150
mile round-trip drive to Greensboro, "nor to pay $50 to $100
for a decent seat." Team Dir of Ticket Ops James Baldwin
also said, "There's a lot of jealousy, which we didn't
realize, between Greensboro and Charlotte and Raleigh." But
Gruley writes that 'Canes Owner Peter Karmanos and area
leaders are unfazed. Karmanos: "This is a tremendous
opportunity. When we move to Raleigh, everything will be
fine." With the team "prepared to lose more than" $20M in
its first two seasons in NC, and having signed a 20-year
arena lease, "divorce is almost unthinkable in this marriage
of North and South." The team is "counting on three core
audiences to help" it succeed in Raleigh, "companies from all
over the world, people from the South and people originally
from the North." Sims Hinds, VP/Raleigh Arena Management,
said that the team has leased 49 of its 72 luxury boxes at a
price of $110,000-140,000 (WALL STREET JOURNAL, 12/8).




