SBD/4/Sports Media

WOMEN'S ICE HOCKEY SKATES ONTO LIFETIME DECEMBER 17

          Lifetime TV will broadcast the first national telecast
     of a women's ice hockey game December 17 at 8:00pm ET when
     the USA Hockey Women's National Team plays the Canadian
     National Team.  The live telecast will be aired from
     Gutterson Fieldhouse at the Univ. of VT in Burlington, VT. 
     The game is part of the Three Nations Cup.  Play-by-play
     will be called by Devils broadcaster Mike Emrick.  Mike
     Eruzione will serve as a sideline reporter.  Beginning
     Sunday, Lifetime will also air one-minute vignettes that
     feature members of the U.S. women's team discussing their
     goals. Featured players include: Lisa Brown-Miller, Vicki
     Movsessian, Stephanie O'Sullivan, Angela Ruggerio and Sarah
     Tueting.  Head coach Ben Smith also is featured.  The
     vignettes will run until the start of the Nagano Games on
     the cable network (Lifetime TV).   
          SPONSOR SUPPORT: General Mills' Colombo Yogurt brand,
     an official sponsor of the '97-98 U.S. women's hockey team,
     has pledged as much as $50,000 in additional support.  For
     every cup of Colombo Yogurt purchased between December 3 and
     the start of the Olympics, Colombo will donate a portion of
     the proceeds from sales to the team (General Mills).

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