CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
WOMEN'S ICE HOCKEY SKATES ONTO LIFETIME DECEMBER 17
Published December 4, 1997
Lifetime TV will broadcast the first national telecast of a women's ice hockey game December 17 at 8:00pm ET when the USA Hockey Women's National Team plays the Canadian National Team. The live telecast will be aired from Gutterson Fieldhouse at the Univ. of VT in Burlington, VT. The game is part of the Three Nations Cup. Play-by-play will be called by Devils broadcaster Mike Emrick. Mike Eruzione will serve as a sideline reporter. Beginning Sunday, Lifetime will also air one-minute vignettes that feature members of the U.S. women's team discussing their goals. Featured players include: Lisa Brown-Miller, Vicki Movsessian, Stephanie O'Sullivan, Angela Ruggerio and Sarah Tueting. Head coach Ben Smith also is featured. The vignettes will run until the start of the Nagano Games on the cable network (Lifetime TV). SPONSOR SUPPORT: General Mills' Colombo Yogurt brand, an official sponsor of the '97-98 U.S. women's hockey team, has pledged as much as $50,000 in additional support. For every cup of Colombo Yogurt purchased between December 3 and the start of the Olympics, Colombo will donate a portion of the proceeds from sales to the team (General Mills).