SBD/4/Sports Media


          ABL Reign rookie Kate Starbird is writing occasional
     diary entries for ESPN SportsZone.  Her first piece is
     currently on the service (THE DAILY)....TWI's "College
     Football Preview Show" will air its 16th bowl edition in
     national syndication during the last two weeks of December. 
     Over 170 stations have signed on to air the show,
     representing 90% of the country and all 40 top markets (TWI)
     ....Fox Sports is expected to name former Lightning coach
     Terry Crisp as an analyst for its NHL broadcast team.  He 
     "will likely be paired" with play-by-play man Kenny Albert
     (TAMPA TRIBUNE, 12/3)....CBC Sports head Alan Clark said he
     will suggest to the CFL during their renegotiations that
     "the league switch to Saturday afternoons for its post-Labor
     Day schedule."  Clark cites dropping ratings and the
     "popularity" of the NFL (TORONTO SUN, 12/3)....NC-based
     Raycom Sports, with IVS Marketing, a subdivision of ISL
     Marketing, will debut IMadGINE, a virtual advertising
     marketing technology.  It will debut during the '97 Harris
     Teeter Pepsi Challenge in Charlotte Friday and Saturday
     (Raycom)....Global TV producer/distributor Sport Int'l has
     acquired the Latin American rights to the '98 Goodwill Games
     from Warner Bros. Int'l TV Distribution (THE DAILY). 

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