SBD/4/Sports Media

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  • IRL ADDS TNN TO ITS FAMILY AS ALL '98 RACES ON BROADCAST TV

              All eleven IRL events in '98 will have live coverage
         under agreements between the IRL and ABC, CBS, ESPN & TNN. 
         The '98 broadcast schedule adds TNN, which will broadcast
         four Saturday night races all during primetime.  CBS will
         broadcast three Sunday races, and ABC will broadcast four
         races, including the Indy 500.  ESPN will continue to air
         practice and qualifications for the Indy 500 (IRL).
    
    

    Print | Tags: ABC, CBS, ESPN, IndyCar, Media, TNN, Viacom, Walt Disney
  • MEDIA NOTES

              ABL Reign rookie Kate Starbird is writing occasional
         diary entries for ESPN SportsZone.  Her first piece is
         currently on the service (THE DAILY)....TWI's "College
         Football Preview Show" will air its 16th bowl edition in
         national syndication during the last two weeks of December. 
         Over 170 stations have signed on to air the show,
         representing 90% of the country and all 40 top markets (TWI)
         ....Fox Sports is expected to name former Lightning coach
         Terry Crisp as an analyst for its NHL broadcast team.  He 
         "will likely be paired" with play-by-play man Kenny Albert
         (TAMPA TRIBUNE, 12/3)....CBC Sports head Alan Clark said he
         will suggest to the CFL during their renegotiations that
         "the league switch to Saturday afternoons for its post-Labor
         Day schedule."  Clark cites dropping ratings and the
         "popularity" of the NFL (TORONTO SUN, 12/3)....NC-based
         Raycom Sports, with IVS Marketing, a subdivision of ISL
         Marketing, will debut IMadGINE, a virtual advertising
         marketing technology.  It will debut during the '97 Harris
         Teeter Pepsi Challenge in Charlotte Friday and Saturday
         (Raycom)....Global TV producer/distributor Sport Int'l has
         acquired the Latin American rights to the '98 Goodwill Games
         from Warner Bros. Int'l TV Distribution (THE DAILY). 
    
    

    Print | Tags: Canadian Broadcasting Corp., CFL, ESPN, IMG, News Corp./Fox, NFL, NHL, Palace Sports & Entertainment, PepsiCo, Raycom Sports, Media, Tampa Bay Lightning, Time Warner, Walt Disney
  • TV SPORTS 101: PHILADELPHIA INQUIRER OFFERS HISTORY LESSON

              The relationship between sports and TV was examined in
         an extensive front-page story by Seplow & Storm in today's
         PHILADELPHIA INQUIRER.  Seplow & Storm: "Sports, perhaps
         more than any other aspect of American life, has been
         changed by television.  It has made sports a multibillion-
         dollar industry.  In the process, athletes have been
         transformed from mere heroic figures, able to throw farther
         and run faster than other mortals, into highly skilled,
         highly paid commodities, props to boost ratings and sell
         advertising.  That's why the networks concentrate so hard on
         profiles of Michael Jordan, Brett Favre, Ken Griffey Jr. and
         Tiger Woods.  The television-sports partnership depends on
         personalities to keep fan interest high."  In '96, sports
         coverage "consumed" 2,100 hours of time on the four networks
         -- 40 hours a week, 52 weeks a year -- not counting ESPN and
         other cable networks (PHILADELPHIA INQURIER, 12/4).
              PARTNERS: THE INQURIER's Seplow & Storm: "Virtually no
         experience is as commonly shared on such a mass basis. ...
         Sports and television have developed such a symbiotic
         relationship that neither can live without the other."  NBC
         Sports President Dick Ebersol: "[I]n our society, outside of
         the Oscars, no major event will get you a large audience but
         baseball postseason, the Olympics, the NBA championship, the
         Super Bowl, and a few golf events.  We use that to put our
         other wares on the shelf" (PHILADELPHIA INQUIRER, 12/4).
    
    

    Print | Tags: ESPN, NBA, NBC, Seattle Storm, Media, Walt Disney
  • WOMEN'S ICE HOCKEY SKATES ONTO LIFETIME DECEMBER 17

              Lifetime TV will broadcast the first national telecast
         of a women's ice hockey game December 17 at 8:00pm ET when
         the USA Hockey Women's National Team plays the Canadian
         National Team.  The live telecast will be aired from
         Gutterson Fieldhouse at the Univ. of VT in Burlington, VT. 
         The game is part of the Three Nations Cup.  Play-by-play
         will be called by Devils broadcaster Mike Emrick.  Mike
         Eruzione will serve as a sideline reporter.  Beginning
         Sunday, Lifetime will also air one-minute vignettes that
         feature members of the U.S. women's team discussing their
         goals. Featured players include: Lisa Brown-Miller, Vicki
         Movsessian, Stephanie O'Sullivan, Angela Ruggerio and Sarah
         Tueting.  Head coach Ben Smith also is featured.  The
         vignettes will run until the start of the Nagano Games on
         the cable network (Lifetime TV).   
              SPONSOR SUPPORT: General Mills' Colombo Yogurt brand,
         an official sponsor of the '97-98 U.S. women's hockey team,
         has pledged as much as $50,000 in additional support.  For
         every cup of Colombo Yogurt purchased between December 3 and
         the start of the Olympics, Colombo will donate a portion of
         the proceeds from sales to the team (General Mills).
    
    

    Print | Tags: New Jersey Devils, Media, Wheaties, YankeeNets
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