SBD/4/Sponsorships Advertising Marketing


          LET IT RIP: Former ATP Tour Dir of Communications/
     Americas Kevin O'Keefe has formed CA-based Riprock, Inc.
     which creates sports alliances with the entertainment
     industry.  One of Riprock's first projects, with E! TV, will
     be a one-hour travel special which incudes a tennis event in
     South Africa featuring Andre Agassi, Boris Becker, MaliVai
     Washington and Amanda Coetzer (THE DAILY). 
          NOTES: MSG is launching its first-ever memorabilia
     line, The Madison Square Garden Collection, which will offer
     items tied to specific teams and events.  The collection
     line is the "latest effort from the Garden's new business
     development unit, created about a year ago to find ways to
     market the venue's brand names to the public" (CRAIN'S N.Y.
     BUSINESS, 12/1 issue)....CA-based UPI Marketing & Pinnacle
     Trading Card Co. will meltdown a race car hood today from
     Jeff Gordon's Car #24, to create an alloy for the minting of
     limited edition collectible coins.  The coins will be
     featured as part of the '98 Pinnacle "Mint Collection
     Racing" trading card series (UPI)....Greg Norman earned
     "about" $3.5M on the $100M in sales Reebok did this year on
     The Greg Norman Collection.  Greg Norman's Down Under Grills
     will open in Myrtle Beach, SC and Orlando, FL next year
     (FORBES, 12/15 issue)....Dante Washington of the MLS Burn
     has chosen SportsNet Marketing & Management, Inc. for
     exclusive representation (SportsNet).

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