Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok ATP's Kermode Talks IPTL Judge Orders Discovery In Hamburg-ATP Case Ellison's Move Unlikely To Hurt BNP Paribas Open Knicks' James Dolan Puts Knicks On Backburner Butorac Ready To Lead ATP Player Council H&M-Designed Wardrobe To Draw Attention Should Tennis Start To Encourage Crowd Noise? WTA Rogers Cup Seeing Record Attendance
Upcoming Conferences and Events
SBD/4/Sponsorships Advertising Marketing
Published December 4, 1997
LET IT RIP: Former ATP Tour Dir of Communications/ Americas Kevin O'Keefe has formed CA-based Riprock, Inc. which creates sports alliances with the entertainment industry. One of Riprock's first projects, with E! TV, will be a one-hour travel special which incudes a tennis event in South Africa featuring Andre Agassi, Boris Becker, MaliVai Washington and Amanda Coetzer (THE DAILY). NOTES: MSG is launching its first-ever memorabilia line, The Madison Square Garden Collection, which will offer items tied to specific teams and events. The collection line is the "latest effort from the Garden's new business development unit, created about a year ago to find ways to market the venue's brand names to the public" (CRAIN'S N.Y. BUSINESS, 12/1 issue)....CA-based UPI Marketing & Pinnacle Trading Card Co. will meltdown a race car hood today from Jeff Gordon's Car #24, to create an alloy for the minting of limited edition collectible coins. The coins will be featured as part of the '98 Pinnacle "Mint Collection Racing" trading card series (UPI)....Greg Norman earned "about" $3.5M on the $100M in sales Reebok did this year on The Greg Norman Collection. Greg Norman's Down Under Grills will open in Myrtle Beach, SC and Orlando, FL next year (FORBES, 12/15 issue)....Dante Washington of the MLS Burn has chosen SportsNet Marketing & Management, Inc. for exclusive representation (SportsNet).