Emirates To Replace Corona As ATP Sponsor Cincy ATP/WTA Event Keeps Title Sponsor UFC Fighters Satisfied With Reebok Gear Reebok Important For Future UFC TV CAA's O'Connor Named MSG CEO Raonic, New Balance Ink Career-Long Deal WNBA Could Reject Isiah Ownership Stake Dolan Hires Isiah Thomas To Oversee Liberty Adidas' Net Profits Rise In Q1 Cablevision Offering Cord-Cutting Package
SBD/4/Sponsorships Advertising Marketing
Published December 4, 1997
LET IT RIP: Former ATP Tour Dir of Communications/ Americas Kevin O'Keefe has formed CA-based Riprock, Inc. which creates sports alliances with the entertainment industry. One of Riprock's first projects, with E! TV, will be a one-hour travel special which incudes a tennis event in South Africa featuring Andre Agassi, Boris Becker, MaliVai Washington and Amanda Coetzer (THE DAILY). NOTES: MSG is launching its first-ever memorabilia line, The Madison Square Garden Collection, which will offer items tied to specific teams and events. The collection line is the "latest effort from the Garden's new business development unit, created about a year ago to find ways to market the venue's brand names to the public" (CRAIN'S N.Y. BUSINESS, 12/1 issue)....CA-based UPI Marketing & Pinnacle Trading Card Co. will meltdown a race car hood today from Jeff Gordon's Car #24, to create an alloy for the minting of limited edition collectible coins. The coins will be featured as part of the '98 Pinnacle "Mint Collection Racing" trading card series (UPI)....Greg Norman earned "about" $3.5M on the $100M in sales Reebok did this year on The Greg Norman Collection. Greg Norman's Down Under Grills will open in Myrtle Beach, SC and Orlando, FL next year (FORBES, 12/15 issue)....Dante Washington of the MLS Burn has chosen SportsNet Marketing & Management, Inc. for exclusive representation (SportsNet).