SBD/4/Sponsorships Advertising Marketing

COKE POWERS ITS WAY THROUGH TWO RUGBY WORLD CHAMPIONSHIPS

          Coca-Cola Co. has renewed its sponsorship for the next
     two Rugby World Cup tournaments in '99 and 2003.  As part of
     the sponsorship deal, PowerAde will serve as the "official
     sports drink of the Rugby World Cup."  Terms were not
     disclosed.  The '99 World Cup will be held in Wales.  Coca-
     Cola has been a sponsor of the Rugby World Cup since '95. 
     The deal includes sponsorship rights for the Rugby World Cup
     Sevens to be held in 2001, with 11 Unions currently bidding
     for the right to host the event (Coca-Cola).

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